PI Leads & Personal Injury Lead Generation - Since 2009
Personal Injury Leads for Attorneys & Law Firms
Buy personal injury leads that are 100% exclusive, verified and ready to sign. Injury Case Claims is a personal injury lead generation company delivering PI leads, auto accident attorney leads and signed retainers to law firms nationwide - built on PII compliant specialty medical data and screened against your exact case criteria.
Personal injury leads - PI leads for short - are contact records for injured claimants who have already raised their hand for legal help. Someone was rear-ended on the interstate, thrown from a motorcycle, struck in a crosswalk, or hurt on a property nobody bothered to maintain, and they have asked to speak with an attorney about it.
The word "lead" does a lot of heavy lifting in this industry. A scraped list is called a lead. A shared form fill sold to six firms in the same county is called a lead. So is a claimant who has been interviewed against a custom questionnaire, identity-checked through LexisNexis, screened against the statute of limitations in their state, and released to exactly one firm. Those are not remotely the same product, and they should never carry the same personal injury lead cost.
Firms shop for this under a dozen different labels - PI leads, personal injury lawyer leads, injury attorney leads, attorney personal injury leads, even the shorthand lead PI. The naming barely matters. What matters is whether a human verified the claimant before someone charged you for the record.
Everything Injury Case Claims sells sits firmly in the second category. When you buy personal injury leads from us, you are buying a claimant who has already been qualified against your criteria before your intake team ever picks up the phone.
Qualified, Not Just Curious
Every personal injury case lead is worked through a questionnaire built around your firm’s criteria - date of loss, injury type, treatment status, police report, at-fault party, and available coverage. A contact that fails any gate you set never reaches your inbox, and never appears on your invoice.
Exclusive to a Single Firm
We do not resell, recycle, or run the same claimant past three firms to see who signs first. The lead you purchase is yours alone. That single distinction changes the economics of personal injury lead generation more than any other factor on this page.
Identity Verified Before Delivery
ID document verification plus address, date of birth and SSN matching, layered with an AI biometric selfie and video check. Human review runs 24/7/365, and anything that cannot clear the checks is disqualified in under three minutes rather than shipped to you as filler.
Screened Against the Statute
All 50 states’ statute of limitations rules are mapped directly into our intake logic. A claim outside its filing window gets caught during intake instead of six weeks later, after a paralegal has already opened a file and chased medical records.
Why Firms Buy Personal Injury Leads
Say Goodbye to Overpriced Personal Injury Advertising
One of the most competitive marketing landscapes - no matter the channel - is the personal injury attorney space. Just turn on the TV and wait for a car accident lawyer ad to air. Every firm in your market is bidding for the same injured claimant.
Because of fierce competition and daily demand, the cost to get in front of potential clients is high. In Georgia, "car accident lawyer" can cost up to $1,000 per click. Why take the risk and overpay with no guarantee?
Buying personal injury leads is the smarter alternative. Instead of paying for clicks and hoping one converts, you purchase personal injury leads that have already converted - qualified claimants matching your custom criteria, backed by a buyer-friendly replacement policy. And we never bill you for bot traffic the way the ad platforms do.
Buyer-Friendly Replacement PolicyWe never charge you for bots - unlike the ad platforms
Personal Injury Lead Cost vs PPC
Top 5 Most Expensive States for Injury Advertising
Georgia, Indiana, Florida, Rhode Island, and Nevada top the list for personal injury ad costs. "Car Accident Attorney" runs $40 more per click than "Car Accident Lawyer" despite being searched 5x less - proof of why keyword research is crucial.
Personal Injury Lead Cost
What Personal Injury Leads Cost by Delivery Format
Firms ask what personal injury leads cost long before they ask anything else, and the honest answer is that the format you choose moves the number far more than the vendor you choose. A web lead and a signed retainer are separated by a dozen steps of labor, and the price reflects every one of them.
Here is how the market generally prices personal injury lawyer leads, and what each tier actually buys you before you commit a budget to it.
Lead Format
What You Receive
Typical Range
Best Suited For
Web Leads
Real-time form submission with full contact detail, accident narrative, injury and treatment status, delivered by CRM post or email within seconds of intake clearing.
$45 - $150
Firms with a staffed intake desk that can call back inside five minutes and work volume efficiently.
Inbound Calls
The claimant dials your firm directly off our campaign creative, pre-screened on criteria before the transfer connects, with a minimum billable duration.
$150 - $400
Firms that convert far better by voice than by callback, and want to hear the claim in the claimant’s own words.
Live Transfers
A warm transfer from our intake agent to your staff, after qualification and identity verification, with the agent briefing your team on the case before releasing the line.
$300 - $900
Firms that want zero chase time and a claimant already primed to retain, without building an intake department.
Signed Retainers
A fully executed retainer agreement with the claimant, delivered with the signed document, intake transcript, and verification record attached.
$1,200 - $4,500+
Firms that want to buy cases rather than opportunities, and would rather pay per signed file than per conversation.
Programmatic Media
Full-stack managed campaigns across CTV, OTT, social, audio and display at wholesale rates, with your own brand on the creative and a live reporting dashboard.
Custom / media budget
Firms building a durable brand in their market rather than renting one campaign at a time.
A note on these ranges: they reflect what plaintiff firms typically pay across the US market, not a published rate card. Your actual personal injury lead cost depends on target state, case criteria, severity thresholds, exclusivity, and monthly volume - Georgia and Florida price differently than Ohio, and a campaign restricted to commercial-policy collisions prices differently than open MVA. Volume moves the number in your favor. Send us your criteria and we will quote the real figure.
Exclusive Personal Injury Leads for Lawyers Ready to Scale
Injury Case Claims is one of the few personal injury lead generation companies that runs the entire chain in house - media buying, intake, verification and delivery. Nothing is outsourced to a call center you have never met. Our team refines and selects only qualified personal injury case leads through a structured round of inquiries and identity verification.
These exclusive leads for personal injury attorneys cover the full range of practice areas - car accidents, truck accidents, motorcycle accidents, pedestrian accidents, rideshare and slip and fall - delivered as web leads, inbound calls, live transfers and signed retainers to suit a two-attorney shop or a national docket.
No two dockets look alike. A firm built on soft-tissue MVA volume needs a completely different intake script than a firm chasing catastrophic trucking cases with a commercial policy behind them. We build the questionnaire to the case type, then generate personal injury leads against it.
Auto Accident Attorney Leads
The backbone of most plaintiff dockets. We screen for date of loss, police report, fault, treatment already underway, and whether the claimant has already signed elsewhere. Filter further by injury severity, ER versus urgent care, passenger versus driver, or commercial policy involvement. These auto accident attorney leads are the highest-volume injury attorney leads we run, and the fastest program to scale in any state. See our MVA lead programs for state-level detail.
Truck & Commercial Vehicle Leads
Lower volume, materially higher case value. We target collisions involving 18-wheelers, box trucks, fleet vehicles and delivery drivers, where a commercial policy and an FMCSA record change the settlement ceiling entirely. Screened for hospitalization, missed work and vehicle disability before delivery, with full detail on our truck accident leads page.
Motorcycle Accident Leads
Injuries in motorcycle claims skew severe, which makes qualification unusually important. We layer registered motorcycle-owner data over accident-intent audiences, then screen for helmet status, comparative fault exposure, and treatment path so your team is not sorting road rash from a fractured femur on the callback.
Pedestrian & Rideshare Leads
Crosswalk strikes, parking lot incidents, and Uber or Lyft collisions where coverage questions turn on whether the app was running and which phase of the ride was active. We ask those questions during intake, because the answer decides whether the claim is worth a file at all. Rideshare-specific volume is covered on our rideshare accident leads page.
Slip, Fall & Premises Liability Leads
Premises cases live or die on notice and documentation. Our intake captures the property type, whether an incident report was filed, whether photographs exist, and whether management acknowledged the hazard - so the personal injury case leads you receive already carry the facts that decide viability. More on our slip and fall leads program.
Wrongful Death & Catastrophic Injury
Handled with a separate script and a separate standard of care. These claimants are grieving, and an aggressive intake approach does real harm while producing worse outcomes. We confirm the representative capacity of the contact and the statute window, then hand off gently to your firm.
We layer PII compliant anonymized specialty medical data against replacement surgeries and surgical year dates - so we can target the precise audiences your firm needs, nationwide, regionally or by state.
Low Income / Low Credit
Spanish Speaking / Latino
Motorcycle Owners
Delivery Drivers
Truck Drivers (CDL)
Construction Workers
Moms w/ Kids Under 2 (Med Mal)
Replacement Surgery Audiences
Geo: Nationwide, Regional or State
We have all Statute of Limitations (SOL) laws mapped into our intake process to ensure your criteria targets are always met.
Nationwide Coverage
Personal Injury Leads for Lawyers in All 50 States
Lead generation for personal injury lawyers is a local problem wearing a national costume. Georgia’s tort reform changed damages exposure. Florida cut the negligence window. New York’s no-fault threshold determines whether a claim is worth opening at all. A vendor running one script across the country will send you cases your state cannot support.
Our intake logic is state-specific, with statute of limitations rules and the local liability mechanics baked in. Buy personal injury leads for a single metro, a multi-state region, or a national footprint - the qualification standard does not change.
Several states below link through to a dedicated motor vehicle accident lead page. Those cover MVA specifically rather than the full personal injury range, and are worth reading if crash volume is the bulk of your docket.
The linked states above open our dedicated MVA lead pages - motor vehicle accident volume only, with that state's crash statute, negligence rule and filing window written out in full. Personal injury coverage extends well beyond MVA in every state on this list, and every state not linked here is served the same way. Call us and we will scope volume across all case types for your market.
Our Personal Injury Lead Generation Process
How We Generate Personal Injury Leads and Verify Every Claimant
We qualify, sign and verify your claimants so you can focus on the cases that drive your practice's growth. Every step is built around your custom criteria with fraud protection and compliance at its core.
1
Target & Onboard
Layer PII-compliant specialty data to your ideal claimant profile
Customize your intake questionnaire to your firm's criteria
Map SOL laws into intake to guarantee criteria targets
2
Multi-Channel Marketing
Programmatic across banner, social, podcast, audio, video & CTV
Wholesale media rates with full-stack managed services
No charges for bots - unlike traditional ad platforms
3
Qualify, Sign & Verify
Digital authentication + ID document verification
Address, DOB, SSN with AI biometric selfie & video
24/7/365 human validation or DNQ in under 3 minutes
4
Real-Time Delivery
Typed intake + digital version delivered in real time
Integrate with any 3rd party CRM or case management system
Delivered only after passing every qualifying checkpoint
Direct Media Buys
Programmatic Lead Generation for Personal Injury at Wholesale Rates
Injury Case Claims offers full-stack programmatic services across all platforms and media types - from traditional banner ads, social media, podcast, audio and video, to ConnectedTV and OTT - all at wholesale rates. Our managed services handle every ad campaign for you, with a reporting dashboard that makes quantifying results simple.
What Is Programmatic Marketing?
OTT, ConnectedTV and other programmatic advertising is the strategic usage of demographic data, artificial intelligence, machine learning and algorithms to position digital advertising for targeted users. Products like ConnectedTV, OTT, Geofencing, Advanced Email, Streaming Radio, Retargeting and Addressable are the most common forms used today. There is no better way to eliminate fraud and get the peace of mind your law firm needs.
Build audiences by physical location, demographic, income & psychographics
Serve ads across mobile and smart TV IDs regardless of platform
Global programmatic ad spend reached 82% of digital in 2023
Powerful Analytics
Pull granular analytics on every aspect of your advertising efforts to inform how best to optimize your ad spend. Our simplified Business Intelligence graphs make understanding KPIs incredibly simple, and visual data monthly reports can be exported to your clients at any time.
Metric
Also Tracked
Impressions & Clicks
Click Through Rate (CTR)
Device Performance
Behavioral Data
Cost Per Click (CPC)
Cost Per Action (CPA)
% of Video Watched
View-Through Conversions
CPM (per 1,000)
Walk-In Conversions
Prevent Fraud ✓
Most others don't use these third parties. We include third-party validation reporting by Comscore and Oracle MOAT, ad fraud protection by DeviceAtlas, and analytic reporting by Google. We also require all claimants to agree to an anti-fraud claim statement on a recorded line.
Split testing & A/B testing made easy in your dashboard
Detailed performance indicators by publisher & device
The Only PI Lead Intake Service That Verifies This Deeply
We are the ONLY intake service that requires digital authentication, ID document verification, plus address, DOB, and SSN with a digital biometric selfie and video - AI driven with 24/7/365 human validation or DNQ in under 3 minutes. Below are the risks we eliminate for your firm.
Problem
Ineligible Leads
It is exceptionally common for many firms to contact or be contacted by potential leads, only to discover they are ineligible for inclusion. They may lack sufficient documentation, have scant linkage to the case, or their incident may even be beyond the statute of limitations. We have all SOL laws mapped into our intake process.
Solution
Custom-Tailored Qualification
At the outset of every campaign, we work closely with each client to custom tailor our assessment questions, marketing materials, and processes to ensure we only attract the most qualified candidates. Our expert lead intake agents are prepared to efficiently evaluate and reject or accept all leads based on their qualifications.
Problem
Fraudulent Leads / Bad Actors
With large legal marketing campaigns, there is always a risk of receiving responses from bad actors. Improper prevention against fraud can not only waste resources, but can potentially harm valid claimants and the reputation of a firm.
Solution
Lead Insight Technology
All potential contacts are scanned via our Lead Insight software to insure against fraud. Contacts are given a risk score based on predictable bad-actor patterns such as disposable phone numbers, proxies, VPNs, and temporary email addresses - saving both time and money.
Problem
Non-Compliant Leads
Moving forward with potential claimants that are not compliant with regulatory statutes is incredibly dangerous for both firms, valid potential leads, and the integrity of a personal injury case.
Solution
Multi-Standard Compliance Verification
Our lead intake system employs a number of automated measures to verify leads are TCPA, GDPR, HIPAA, CCPA, and ABA compliant. All leads are further individually evaluated by our expert intake agents to guarantee the highest quality.
Problem
Misplaced Incentives
It is not uncommon for legal marketing firms to compromise quality of leads in favor of quantity by incentivizing intake agents based on the number of potential leads they pass off to a firm - a waste of time for all parties involved.
Solution
Quality-Driven Accountability Model
Injury Case Claims' intake agents are held to strict quality standards on a per acquisition basis - ensuring your firm is only delivered the most relevant and highest quality potential claimants. Quality always comes before quantity.
If you're interested in scheduling a discovery call or receiving additional information, call us directly or fill out your information online.
Generate Personal Injury Leads In-House, or Purchase Them?
Plenty of firms have tried to build the machine themselves. Some succeed. The ones that do usually discover they have accidentally started a second business - a marketing agency with a law firm attached - and that the second business demands attention on exactly the days the docket does.
Here is the honest comparison, including the parts that favor doing it yourself.
Building It Yourself
In-House Personal Injury Lead Generation
Twelve to eighteen months before a paid channel reliably produces signed cases at a defensible cost per acquisition.
Cost per click for injury terms runs from roughly $80 in quiet markets to $1,000 in Georgia, paid whether or not the click was a human.
Salaried intake staff sitting idle during slow weeks and drowning during good ones, with no way to flex either direction quickly.
TCPA, CCPA and state-level consent exposure lands entirely on the firm, along with the recordkeeping burden that comes with it.
Partner hours diverted into ad review, landing page tests and vendor management instead of case work.
Genuine upside: you keep the brand equity, the pixel data, and the compounding value of everything you build.
Buying From ICC
Exclusive PI Leads, Delivered Qualified
First qualified case typically lands three to five days after campaign setup, not three quarters later.
You pay for verified claimants who cleared identity, criteria and statute checks - never for bot traffic or dead clicks.
Volume scales up or down by the week, so spend tracks docket capacity instead of a fixed payroll line.
Compliance is engineered into intake: TCPA, GDPR, HIPAA, CCPA and ABA verification runs on every record before release.
Any lead that misses the mark is replaced for free within seven days, which puts our margin behind our quality claims.
Straight trade-off: you are renting a pipeline, not building one. Most firms run both, and use ours to keep the lights on while the organic side matures.
Personal Injury Lead Generation Best Practices
The Practices Behind the Best Personal Injury Leads
With years of experience, our team has developed a set of best practices that keep our clients ahead in their marketing efforts.
Focus on Target Market
We utilize demographic data to identify individuals most likely to hold a viable personal injury claim - age, gender, occupation, and geographic location. For example, we target specific regions that struggle with a high number of people dealing with drug abuse for Suboxone campaigns.
Use Social Media to Engage & Educate
We consider who uses each platform and what they use it for. Support groups on Facebook for a specific demographic can connect people impacted by a specific tort. Posting educational content builds trust with the target demographic and generates the best leads.
Portray Empathy
We utilize real stories from people impacted by similar issues to establish trust and help potential clients understand they're not alone. Most people recovering from a serious injury are struggling, and it's vital that we show genuine empathy for what they're dealing with.
Partner with Established Referral Networks
Partnering with related organizations that can refer clients is an effective way to get in front of clients who may not know they have options regarding what they've endured. Doctors, healthcare providers, rehab facilities, and community centers can all be great avenues.
Buyer’s Checklist
How to Choose a Personal Injury Lead Generation Company
The lead generation personal injury market has produced a great many vendors who sound identical on a sales call. Everyone says exclusive. Everyone says verified. Everyone says compliant. The differences only surface in the contract and on the first invoice, which is an expensive place to discover them.
Ask any vendor these six questions - including us - and compare the answers side by side. The best personal injury lead generation partners will answer without hesitating.
1. Is "exclusive" written into the contract?
Ask for the exclusivity language in writing, not the assurance on the call. Some vendors define exclusive as "not sold twice in the same 30 days," which is a very different promise. Ours is simple: a claimant delivered to your firm is never delivered to another, ever.
2. What exactly happens when a lead is bad?
A replacement policy with conditions attached is a marketing line. Find out the window, the process, and who decides. We replace any unsatisfactory lead free within seven days, and we do not run you through an appeals committee to do it.
3. Where does the traffic actually come from?
If a vendor will not name its channels, assume the answer is one you would not approve. Ask whether traffic is co-registration, incentivized, or aggregated from third-party publishers. We run our own media - social, display, CTV, OTT, audio and podcast - and will walk you through the placements.
4. How is claimant identity verified?
Verification means very different things across vendors. Some check that a phone number rings. We require ID document verification, address, DOB and SSN matching, plus a biometric selfie and video, with human review 24/7 and disqualification inside three minutes.
5. Who carries the compliance risk?
Get the consent language, the recording policy and the data handling terms in front of your own counsel before you sign anything. Ask whether numbers are scrubbed against DNC and litigator lists continuously or once at intake. Ours are scanned on an ongoing automated basis.
6. Can they report at the case level?
Cost per lead is a vanity metric. What matters is cost per signed case and cost per fee earned. A serious partner will help you track leads through to retainer and settlement, and will adjust criteria when the downstream numbers move against you.
Our team is dedicated to streamlining the compliance and delivery process of every lead to ensure that your firm is able to work as effectively as possible. Our automated system continually verifies that our numbers and URLs are fully compliant to avoid costly violations.
GDPR
HIPAA
TCPA
CCPA
ABA
GDPR
HIPAA
TCPA
CCPA
ABA
Testimonials & Clients
What Law Firms Say About Our Personal Injury Leads
"Injury Case Claims have consistently exceeded our expectations with the highest quality of service and quality of case leads we have seen in a long time. It is my opinion and experience that quality is not cheap, it is PRICELESS when you build your docket."
James Curran
Marketing Director
"The team at ICC have an eye for details that even my own paralegals have not established. To work with an all-in-one company is a blessing in disguise because their pro plan has unlocked a ton of time for my staff and myself. The money is well worth the transparency and added value in services received."
James Evans
Attorney
"We have been doing mass torts for 21 years and worked with quite a few marketing companies, but when we got onboard with Injury Case Claims we knew this was going to be a different experience from day one. They truly offer excellent communications throughout each step of the onboard process with quality of cases superb."
Richard Thomas
VC Funding Specialist
"I have worked with Injury Case Claims on several campaigns for which my experience has been nothing short of great! Thanks and keep up the good work so we can be partners for many years to come!"
Hillary Martin
ESQ
A Personal Injury Lead Generation Company That Stands Behind Its Work
The Industry's Best Personal Injury Lead Return Policy
The market for personal injury lead generation companies is just as crowded as the market for injury attorneys themselves. Plenty of vendors promise high-quality advertising or a steady stream of personal injury leads for sale. Very few will put a written replacement policy behind it, and fewer still stay involved after the first invoice clears.
From strategy development to lead delivery, we manage every detail, with all campaign elements built around your approval.
If any lead is not 100% satisfactory, we replace it for free - no other company offers investment protection like we do.
15+ Years of Experience
Since 2009, we've been delivering law firms premium legal marketing services across tens of thousands of qualified case leads.
Technology-Driven Approach
Our Lead Insight software, LexisNexis verification, and multi-channel campaign infrastructure ensures only the highest-quality, most litigation-ready leads.
Per-Acquisition Quality Standards
Our intake agents are evaluated per acquisition - not per lead - meaning quality always wins over quantity for your firm.
Run the Numbers
What the Best Personal Injury Leads Actually Return
Cost per lead is the wrong number to negotiate on. A $40 shared lead that signs at two percent is far more expensive than a $120 exclusive lead that signs at fifteen, and every firm that has run both already knows it. The figure that matters is cost per signed case measured against your average fee.
Here is the model, using illustrative figures. Substitute your own conversion rate and average case value - the structure holds regardless of the inputs, and our personal injury lead generation overview walks through the channel side of the same math.
100Exclusive Web Leads
A representative monthly buy for a mid-size plaintiff firm with staffed intake. At an illustrative $95 each, that is $9,500 of committed spend for the month.
70%Reached & Worked
Contact rate is a function of speed, not luck. Firms that call inside five minutes reach dramatically more claimants than firms that batch callbacks at end of day. Seventy of the hundred get a real conversation.
12Signed Cases
A conservative sign rate on exclusive, verified, criteria-matched personal injury leads. Twelve retained files against $9,500 spent puts cost per signed case near $790.
$8k+Typical Fee Per File
Even at a modest soft-tissue settlement, one signed file returns multiples of its acquisition cost. Twelve of them make the month’s spend look like a rounding error.
Two honest caveats. First, these are illustrative figures, not a guarantee - your sign rate depends heavily on your intake speed and your closer, and no lead vendor can fix a callback that happens on Tuesday for a Friday accident. Second, the model breaks entirely if leads are shared, because you are then paying full price for the privilege of arriving third. That is the entire reason we sell exclusive or nothing.
Buy Personal Injury Leads Priced Around Your Docket
Personal injury lead cost moves with state, case criteria, delivery format and volume, so we quote every campaign individually rather than posting a rate card that fits nobody. Take a minute to fill out the survey and we will send back real pricing for your target states.
Start Your Personal Injury Lead Generation Campaign
If your firm is looking to buy personal injury leads, add auto accident attorney leads to an existing pipeline, or grow an MVA docket with signed and verified claimants, give us the opportunity to earn your business.
We promise the best quality with the industry's best return policy. No other company offers investment protection like we do.
✓ Qualified Claimants or You Don't Pay
✓ Free Replacement Guarantee
✓ ABA, TCPA, HIPAA & GDPR Compliant
✓ LexisNexis Verified Claimants
✓ 7–10 Day Onboarding to First Case
✓ Response within 24 hours guaranteed
10:11
Recent Leads
Recent Leads
Appointments
Notifications
Real-Time Leads
Instant updates so you never miss an opportunity.
Qualified Cases
Every lead is pre-screened and ready to convert.
Maximum Results
Our technology connects you with high-value cases.
Secure & Reliable
Your data and leads are always protected.
Experience Matters
EST. 2009 ★★★★★
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FAQ
Common Questions About Buying Personal Injury Leads
Everything a firm should ask before it decides where to purchase personal injury leads - answered plainly, including the parts most vendors would rather skip.
Personal injury leads are pre-qualified claimants who have been injured in car accidents, truck accidents, motorcycle accidents, pedestrian accidents, or premises liability incidents and are actively seeking legal representation. Injury Case Claims verifies and delivers these exclusive leads to law firms ready to sign cases.
We use social media, banner ads, CTV, radio, podcast, and a wide variety of other marketing avenues, layered with PII compliant specialty medical and demographic data. All personal injury leads are then verified through our proprietary Lead Insight software and LexisNexis ID verification before delivery to your firm.
If a lead is not 100% satisfactory, we replace it for free - no questions asked. No other company offers investment protection like we do.
Our average time to onboard and deliver your first case is 7–10 days after campaign setup. We move quickly without sacrificing quality or compliance.
Yes. All leads are verified to be TCPA, GDPR, HIPAA, CCPA, and ABA compliant. Our automated systems and intake agents perform multiple compliance checks before delivery, ensuring your firm can move forward with confidence.
Every personal injury lead we deliver is 100% exclusive to your firm. We never resell or share claimants between clients, so you are never competing against another attorney for the same case.
Personal injury lead cost varies by state, injury severity, and delivery type - web leads cost less than live transfers, and signed retainers command premium pricing. Volume sets the price. Fill out our pricing survey for a custom quote based on your target states and case criteria.
Anywhere in the US. We run campaigns nationwide, regionally, or restricted to a single metro, with statute of limitations rules and local liability mechanics mapped into intake for each state. Firms in Georgia, Florida, Texas, New York, California, Pennsylvania, Illinois, Ohio and North Carolina can also review our dedicated state MVA lead pages for local detail before starting.
A PI lead is a qualified claimant who has asked to speak with an attorney. A signed retainer is that same claimant after they have executed your retainer agreement, delivered with the signed document, intake transcript and verification record attached. Leads cost less and require your intake team to close; retainers cost more and arrive as cases. Most firms run a mix of both.
We work with solo practitioners through national dockets. There is a practical minimum so a campaign can be optimized rather than run blind, but it is far lower than most firms expect. Tell us your monthly capacity and we will tell you honestly whether the volume makes sense for you.
Yes. Most firms start with a small test batch in one state and one case type before committing to ongoing volume. The seven-day free replacement policy applies to test batches exactly as it applies to established campaigns, so the downside of trying us is close to nothing.
Auto accident attorney leads are our highest-volume program. You can filter by injury severity, treatment status, police report availability, fault, passenger versus driver, and whether a commercial policy is involved. Delivery is available as web leads, inbound calls, live transfers or signed retainers.
In real time. The moment a claimant clears intake, criteria screening and identity verification, the record posts to your CRM or inbox within seconds. Speed matters more than almost anything else in this business - contact rates fall off sharply after the first few minutes, so we never batch deliveries.
Buying leads is permitted in every US jurisdiction, but the rules around fee sharing, referral arrangements and advertising disclosures vary meaningfully by state bar. We structure delivery as a marketing service with a per-lead or per-retainer fee, never as a fee split. Your firm should still review our terms against your own state’s rules of professional conduct before signing, and we will hand the documents over for that review without being asked.
Exclusivity, verification depth, and criteria fit - in that order. A cheap shared lead is priced low because you are competing with several firms for the same claimant and absorbing the fraud risk yourself. The best personal injury leads cost more per record and less per signed case, which is the only comparison that affects your bottom line.
Injury Case Claims - Qualified Claimants or You Don't PayGet Pricing
