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$300M+Client Settlement Value
133,000+Qualified Leads Delivered
15+Years in Legal Marketing
100%Exclusive, Never Resold

MVA Leads New York for Law Firms — Since 2009

New York MVA Leads, Screened Against the Serious Injury Threshold

New York changed which car accident claimants can sue. Most lead vendors haven't changed a thing. The 2026 reform deleted the 90/180 pathway from Insurance Law §5102(d) and added a fault bar that can end a case before damages are ever reached — and a non-qualifying claimant still arrives in your inbox looking exactly like a signable one. We rebuilt our New York intake around the eight categories that survived.

8Threshold Categories Left
1 FirmTrue Exclusivity
Since '09NY Plaintiff Acquisition
Serious Injury Threshold
Insurance Law §5102(d)
90/180 Deleted
CPLR §1411(b) Fault Bar
Brooklyn & Queens Volume
Exclusive to One Firm
Motorcycle Leads Unaffected
Published NY Pricing
Serious Injury Threshold
Insurance Law §5102(d)
90/180 Deleted
CPLR §1411(b) Fault Bar
Brooklyn & Queens Volume
Exclusive to One Firm
Motorcycle Leads Unaffected
Published NY Pricing
Compliance & StandardsBuilt to protect your firm
ABA, HIPAA, TCPA Compliant ID Verified Litigator Scrub TrustedForm Phone Validation Email Validation Replacement Policy

The Industry's Best Quality Guarantee

Exclusive New York Car, Truck & Motorcycle Accident Leads,
Matched to Your Ideal Client Profile

New York is a no-fault state, and a claimant only steps outside it by clearing the serious injury threshold in Insurance Law §5102(d) - a threshold the 2026 reforms narrowed. Which threshold category a claimant fits, how fault is allocated and how the injury is documented now decide whether a New York file is worth signing.

Over the last 15 years, we've refined our MVA lead generation process to deliver New York law firms highly qualified, ready-to-intake claimants - graded against the §5102(d) categories before they reach you. If a lead doesn't match your criteria, we replace it free.

Every campaign is delivered the way your intake team actually works - as web leads, live transfers, or fully signed MVA retainers - so New York car, truck and motorcycle accident cases arrive ready for the stage of your funnel that needs them.

How claimants get qualified

Where the Volume Is

New York City & Brooklyn

In 2024 the city recorded just over 91,000 collisions, more than 40,000 of them involving injuries. Brooklyn and Queens alone account for the majority. We weight our New York car accident lead generation accordingly — and we cap geographic exclusivity because in Brooklyn we would rather have one firm at volume than four firms racing each other to a phone.

Two operational notes that upstate buyers care about and downstate vendors forget.

1 Lead age is substantive, not cosmetic. The no-fault application must be filed within 30 days of the accident. We timestamp the accident date, not just the form-fill date.
2 Municipal defendants have a 90-day clock. Any claim against a municipality requires a Notice of Claim within 90 days. We flag MTA bus, sanitation, and city-vehicle crashes at intake rather than letting you find out in week eleven.
3 SUM status is captured up front. Roughly 10.8% of New York drivers are uninsured. A qualifying threshold injury against an uninsured driver with no SUM coverage is not a case. It is a conversation.
2024 Borough Data
NYC Crash Volume by Borough

Total collisions, with injury-involving crashes highlighted. Injury crashes are the addressable pool before any threshold screening is applied.

Brooklyn 22,781 crashes · 9,990 injury
Queens 17,808 crashes · 7,632 injury
Manhattan 11,902 crashes · 4,875 injury
The Bronx 10,028 crashes · 4,416 injury
Staten Island 2,695 crashes · 983 injury

Citywide 2024: just over 91,000 collisions, more than 40,000 involving injuries, and 252 traffic fatalities. Bars are scaled to total collisions, indexed to Brooklyn.

Markets We Deliver

New York City Brooklyn Queens Manhattan The Bronx Staten Island Nassau County Suffolk County Westchester Buffalo Yonkers Rochester Syracuse Albany New Rochelle Mount Vernon Schenectady Utica
Animated map of New York State and the five NYC boroughs over the Manhattan skyline, showing MVA lead coverage

Coverage area: all five NYC boroughs, Long Island, Westchester, and upstate metros through Buffalo and Utica.

Integrations

We Connect With the Industry's
Leading Case Management Systems.

With just under a decade and a half of experience, our work has pushed the boundaries of Legal Marketing. We seamlessly plug into the tools your firm already uses - delivering claimants directly into your existing workflow.

MyCase
Clio
LexisNexis
Litify
Filevine
SmartAdvocate
LeadDocket

Delivery Options

Three Ways to Receive Your New York MVA Leads

Every firm's intake capacity is different. Choose the stage where you want New York car, truck and motorcycle accident cases to land - or mix delivery types across New York City, Long Island, Buffalo, Rochester and Albany as your docket grows.

Option 01

Exclusive Web Leads

Pre-screened New York motor vehicle accident claimants delivered in real time and exclusive to your firm.

No IntakePre-Screened
  • Graded against the §5102(d) serious injury categories - plus your custom criteria
  • Pushed straight into your case management system
  • Exclusive - never shared with competing firms

Best for: firms with an in-house intake team that want volume and full control of the conversation.

Option 02

Live Transfers

Our non-incentivized intake specialists qualify the New York accident victim by phone, then warm-transfer the call directly to your team.

Intake handled by usQualification
  • Claimant qualified before the handoff
  • Live conversation while intent is highest
  • No speed-to-lead gap for competitors to fill

Best for: firms that want an attorney or case manager speaking with every claimant first.

Want premium signed retainers for your law firm?
Where to Go Next

One Step Past the MVA Lead

Qualified leads are the middle of what we do, and the rest of this page covers them in detail. If you already know you want something further down the chain — claimants already signed onto your paper — that is a separate service, and you can skip straight to it.

Sample MVA case package, enlarged

Insurance Law §5102(d)

The Eight Categories,
and What We Can Actually Verify

We can tell you what the claimant reports, what imaging exists, whether they are still treating, and whether there is a gap. We cannot tell you how a Second Department judge will rule on summary judgment — and any vendor who implies otherwise is selling you a story.

Threshold CategoryWhat It RequiresVerifiable at Intake?
Fracture A causally related fracture, documented through imaging studies. Generally satisfies the threshold on its own. Yes — imaging is documentary. Graded Category A.
Death A personal injury resulting in death. Opens wrongful death exposure alongside the underlying claim. Yes. Records identified at intake.
Dismemberment Loss of a limb or body part as a result of the collision. Yes. Not seriously arguable.
Significant Disfigurement Scarring or disfigurement a reasonable person would view as altering appearance. Yes, though "significant" is litigated at the margin.
Loss of a Fetus Loss of a fetus caused by the collision. Yes. Documentary.
Permanent Loss of Use Permanent loss of use of a body organ, member, function, or system. Courts have read "permanent loss" strictly — total, not partial. Partially. We verify specialist involvement and imaging; permanency is a medical-legal opinion.
Permanent Consequential Limitation Permanent consequential limitation of use of a body organ or member, supported by quantified range-of-motion testing against norms. Partially. ROM testing and treatment continuity verified. Graded Category B or C.
Significant Limitation of Use Significant limitation of use of a body function or system. The most heavily litigated category, and the one the defense targets on summary judgment. Partially. Imaging correlation and gap analysis verified. Graded B or C.
90/180 — Deleted Formerly: a non-permanent injury preventing substantially all usual and customary daily activities for 90 of the 180 days after the accident. Removed by Part EE. No longer a pathway. Leads relying on it alone are not sold.

Threshold grading is a documented classification recorded at intake. It is not legal advice, and it is not a guarantee about how any court will rule. Firms should confirm the current statutory text and effective dates with their own counsel — reporting on the 2026 reform's timing has been inconsistent, and courts have not yet interpreted the amended language.

Full Compliance

Built on Industry Standards

Operating since 2009, we've developed processes that ensure potential claimants are treated fairly and their privacy respected. Every New York lead is call-verified by a non-incentivized intake specialist — nobody on our floor is paid more for grading a lead Category A. We achieve full compliance with TCPA, HIPAA, ABA, and federal and state statutes.

GDPR Compliant
GDPR
HIPAA Compliant
HIPAA
TCPA Compliant
TCPA
CCPA Compliant
CCPA
ABA Compliant
ABA
GDPR Compliant
GDPR
HIPAA Compliant
HIPAA
TCPA Compliant
TCPA
CCPA Compliant
CCPA
ABA Compliant
ABA

Who This Is For

Quality at an Affordable Price

If your model is buy-cheap-and-sift, we are the wrong vendor and we will say so on the call. We work with New York plaintiff firms that sign a minority of what they are shown and want that minority to be larger — contingency practices where a dead file costs six months of work before anyone notices, and firms that just read Part EE and realized their 2024 intake script is now a liability.

New York Personal Injury Leads

New York Personal Injury Leads, Built on MVA

Car accidents are the most common New York personal injury claim, so our New York personal injury leads start with MVA. Beyond car crashes, we run truck accident, rideshare, motorcycle, pedestrian and slip and fall campaigns for firms in New York City, Long Island and Buffalo. Every lead gets the same call verification and written criteria as our serious-injury threshold MVA screening, and is checked against the three-year statute of limitations that applies to most New York personal injury claims.

Questions Attorneys Ask

New York MVA Leads,
Answered Plainly

If a question you have is not here, ask it on the call. We would rather lose a deal on a straight answer than win one on a vague one.

Part EE of the enacted budget amends §5102(d) to delete the 90/180 category. A non-permanent injury preventing substantially all usual activities for 90 of the first 180 days no longer clears the threshold. Eight categories remain. Confirm current effective dates and text with your own counsel — sources have reported the timing inconsistently, and courts have not yet interpreted the amended language.
One firm. Not one to three. We put it in the contract because at least one competitor uses the word "exclusive" while disclosing that leads go to one to three suppliers, and the word has stopped meaning anything without a number attached.
Our New York rate card is on our pricing page - flat per-lead, by threshold category and by market. What a lead is worth to your firm comes down to signing rate, so we run the cost-per-signed-case math with you before you buy. Ask any vendor who will not quote you why.
No. Soft-tissue claims with no imaging correlation and no permanency support, whose only route was 90/180, are discarded. We paid to generate them. Reselling them would be the profitable choice and a short one.
Credit. Duplicate, already represented, outside the statute, misrepresented injury, wrong territory — flag it and it's credited. Threshold grading is a documented classification recorded at intake, not a guarantee about how a court will rule, and we won't pretend otherwise.
All five boroughs — Brooklyn, Queens, Manhattan, the Bronx, Staten Island — plus Long Island (Nassau and Suffolk) and Westchester, with upstate coverage through Buffalo, Rochester, Yonkers, Syracuse, Albany, New Rochelle, Mount Vernon, Schenectady, and Utica. Exclusivity by county, or by borough in NYC.
Most campaigns move from signed agreement to first lead usually within 7 days, depending on target counties, threshold categories, and monthly volume.
Yes. Motor vehicle accidents are our core New York personal injury lead type, and we also run truck accident, rideshare, motorcycle, pedestrian and slip and fall campaigns in New York City, Long Island and Buffalo. Every New York personal injury lead is exclusive, call-verified and checked against the three-year statute of limitations that applies to most New York personal injury claims.

Get Started

Get Your New York MVA Leads
Quote Today

Tell us your counties, the threshold categories you want, and your monthly volume. We will tell you honestly what Brooklyn Category A volume looks like — which is less than you would like.

No long-term contract. Month to month. We reconcile monthly on signing rate by category and cost per signed case. If threshold-qualified inventory does not outperform what you are buying now, the comparison will show it and you should leave.

✓ Graded Against the Eight Remaining §5102(d) Categories
✓ Fault Percentage Screened Under CPLR §1411(b)
✓ Exclusive to One Firm — Never One to Three
✓ Non-Qualifying Leads Discarded, Not Resold
✓ Accident Date Timestamped for the 30-Day No-Fault Clock
✓ TCPA, HIPAA & ABA Compliant — Since 2009
10:11
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Real-Time Leads

Delivered the moment intake clears verification.

Threshold Graded

Category A, B, or C — disclosed before you buy.

Borough Exclusivity

By county statewide, by borough within NYC.

Full Intake Record

Not a name and a number. The whole screen.

Experience Matters

EST. 2009 ★★★★★