Given the chaotic nature of mass tort legal marketing and the wide variety of companies offering lead generation services, it can be difficult to decide which company's services are appropriate for your firm without an objective standard of comparison. Our team performed a thorough analysis of 30+ companies providing mass tort lead generation services, and we have narrowed our list to the top 8.
Ranking Criteria
We ranked each company based on five weighted criteria designed to give law firms a clear, objective framework for evaluating potential lead generation partners:
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Lead Generation Focus Companies exclusively working in the legal field were ranked higher than those that perform a wide variety of tasks. Companies with a more explicit focus on Mass Tort Lead Generation are ranked even higher.25%
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Marketing Solutions Offered Companies with a wider variety of marketing options will be able to more effectively generate leads for your firm across multiple channels.25%
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Average Review Score Customer satisfaction should always be considered primary for any service. Scores are aggregated from verified third-party review platforms.25%
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Number of Compliances Companies that are compliant with more regulatory standards offer less risky and higher quality leads — critical in the heavily regulated legal industry.15%
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Years in Business While years in business do not necessarily guarantee quality of service, track record and industry experience are taken into account as a supporting factor.10%
The most highly ranked companies will specifically cater to Mass Tort Lead Generation, and be highly reviewed by their customers. Focus and customer satisfaction carry the most weight in our algorithm.
Top Mass Tort Lead Generation Companies — Ranked
| Rank | Company | Est. | Focus | Marketing Solutions | Compliance | Score |
|---|---|---|---|---|---|---|
| #1 | Injury Case Claims | 2009 | Mass Tort, PI & MVA Plaintiff Acquisition | Social, SEO, TV, Radio, Calls, Intake | 5 | 4.9 |
| #2 | Rankings.io | 2013 | SEO & Website Design for Law Firms | SEO, Website Design | 2 | 4.8 |
| #3 | SMB Team | 2017 | Legal Marketing Strategy | SEO, Web Ads, Social, Intake | 4 | 4.7 |
| #4 | Alert Communications | 1965 | Live Intake for Legal Industry | Phone Marketing, Intake | 3 | 4.7 |
| #5 | Legal Conversion Center | 2012 | Legal Intake for Mass Torts | Legal/Mass Tort Intake, Web Response | 3 | 4.3 |
| #6 | Broker Calls | 2019 | Phone Leads & Mass Tort Plaintiff Intake | Phone Marketing, Intake | 3 | 4.3 |
| #7 | Tactica | 2018 | Internet Marketing incl. Mass Tort | SEO, Website Design, Social, Video | 2 | 4.3 |
| #8 | FindLaw | 1996 | Legal Information & Marketing Hub | Social Media, SEO | 2 | 3.9 |
Descriptions & Reviews
Injury Case Claims
Injury Case Claims has been offering Legal Marketing Services for nearly 15 years, focusing exclusively on Mass Tort, Personal Injury, and MVA lead generation and acquisition. They offer a wide sweep of marketing solutions through both digital and traditional channels, as well as thorough compliance and safety-driven intake services.
Rankings.io
Founded in 2013, Rankings.io is a leading figure in law firm SEO services. Specializing exclusively in SEO services, Rankings.io has consistently been awarded for national excellence in their work in the legal industry.
SMB Team
SMB Team is a larger legal marketing strategy company, offering full service, long-term plans for law firms. In addition, SMB Team offers law firm coaching, website design, social media, and assistive intake services.
Alert Communications
In business since 1965, Alert Communications offers a wide range of legal intake and phone marketing services, exclusively tailored to the legal industry. Alert Communications services marketing agencies as well as law firms, offering around-the-clock and bilingual phone services.
Legal Conversion Center
Legal Conversion Center is an intake and contract services company servicing law firms. Serving a number of geographic areas across the United States and specializing in phone services and web response marketing, Legal Conversion Center also provides comprehensive case monitoring for their clients.
Broker Calls
Broker Calls specializes in inbound call services for a number of industries including insurance, finance, home services, and the legal industry. Their legal division handles a number of Mass Tort cases and helps provide process leads for lawyers and their firms.
Tactica
Based in Kosovo with offices in America, Tactica is an online marketing company offering a wide variety of services and specializing in social media and SEO marketing. They provide work in a number of industries, and have a division that serves the Mass Tort needs of the legal industry.
FindLaw
A Thomson Reuters business, FindLaw serves as an extensive online directory serving the legal needs of both consumers and professionals. They provide extensive resources on their website, as well as counseling and marketing services for lawyers and firms.
Category Sub-Rankings
Beyond the overall ranking, we broke out performance across four specific dimensions relevant to law firms evaluating lead generation partners.
| #1 | Injury Case Claims |
| #2 | Legal Conversion Center |
| #3 | Alert Communications |
| #4 | Broker Calls |
| #1 | Injury Case Claims |
| #2 | Alert Communications |
| #3 | Legal Conversion Center |
| #4 | Broker Calls |
| #1 | SMB Teams |
| #2 | Injury Case Claims |
| #3 | Tactica |
| #4 | Legal Conversion Center |
| #1 | Injury Case Claims |
| #2 | Rankings.io |
| #3 | SMB Team |
| #4 | Alert Communications |
For more questions or a copy of this report, please reach out to us on our contact page.