Our team examined 50+ legal lead generation companies to find the top choices in the industry. We checked for a wide variety of factors, highlighted below, to find the top eight legal lead generation companies. These companies were ranked based on the following proprietary ranking algorithm:
- Number of Compliances (15%): Companies that are compliant with more regulatory standards offer more consistent and higher quality leads.
- Years in Business (15%): While not a perfect indicator of quality, experience must be considered. We generally recommend selecting a company with more than a decade of experience due to their proven track record and ability to adapt to industry changes.
- Online Review Score (30%): Reviews across a number of platforms were examined to aggregate scores. Quality was also determined based on the number of reviews, average score, and how in-depth the reviews went into explaining how the lead generation company helped the client achieve their goals.
- Headquarters (10%): While not a standard indication of quality, we gave a slight edge to companies in larger metropolitan areas for the greater talent pool available for hire.
- Specialty and Focus (30%): Companies solely specializing in legal leads or a subtype of legal leads such as mass tort or personal injury were ranked higher on our list.
This list is regularly updated to remain up to date with the latest trends and developments in the legal lead generation space. We ensure that every client listed is in compliance with ABA standards (or the British Bar Council and CBA, where applicable).
The Top Legal Lead Generation Companies
Rank | Company | Number of Compliances | Years in Business | Online Review Score | Headquarters | Specialty |
#1 | Injury Case Claims | 5 | ~15 (Since 2010) | 4.9/5 | Ocean City, MD | Mass Tort, Personal Injury, and MVA Lead Generation |
#2 | Rankings | 2 | ~11 (Since 2013) | 4.8/5 | Marion, IL | Bankruptcy, Criminal Defense, and Employment Law Targeted SEO |
#3 | The Legal A Team | 2 | ~10 (Since 2014) | 4.7/5 | Oakville, ON | Canadian Firms, Firm Image Maintenance |
#4 | Unbundled Attorney | 2 | ~9 (Since 2015) | 4.2/5 | Las Vegas, NV | Family Law, Immigration, Estate Planning, and Bankruptcy lead generation |
#5 | 4LegalLeads | 2 | ~23 (Since 2001) | 4.1/5 | Melbourne, FL | Workers Compensation, DUI, Business Law, Medical Malpractice |
#6 | Lead Pronto | 2 | ~6 (Since 2018) | 4.0/5 | Birkenhead, England | British Firms, PPC Marketing, Firm Partnerships |
#7 | LegalMatch | 3 | ~25 (Since 1999) | 3.9/5 | Reno, NV | Intellectual Property, Family, Employment, Personal Injury |
#8 | FindLaw | 2 | ~28 Years
(Since 1996) |
3.9/5 | Eagan, MN | Social Media, SEO |
The Top Legal Lead Generation Companies – Descriptions & Reviews
Read below for more information on the legal lead generation companies.
Injury Case Claims
For more than 15 years, Injury Case Claims has provided lead generation services exclusively for Mass Tort, Personal Injury, and single event car accident attorneys. They specialize in a wide number of legal marketing strategies in both traditional and digital advertising, and offer extra security through their top quality intake services.
- Number of Compliances: 5
- Years in Business: 15
- Online Review Score: 4.9/5
- Headquarters: Ocean City, MD
- Specialty: Personal Injury, Mass Tort, MVA Lead Generation
Summary of Online Reviews |
Attorneys say Injury Case Claims, “has an eye for details that even my own paralegals have not established,” and that they “consistently exceeded expectations.” Reviewers say “we knew this would be a different experience from day one. They truly offer excellent communications throughout each step.” |
Rankings
Rankings provides full partnership, legal SEO marketing services to its select clients. They are excellently rated and remain on the forefront of SEO for law firms. They provide services for a wide variety of lawyers and attorneys.
- Number of Compliances: 2
- Years in Business: 11
- Online Review Score: 4.8/5
- Headquarters: Marion, IL
- Specialty: Targets SEO for Law firms, including Personal Injury, Bankruptcy, Criminal Defense, and Employment Law
Summary of Online Reviews |
Reviewers say that Rankings has “a clear mutual goal of enhancing the site.” Clients have commended them for “outperforming [our] expectations” and delivering “a steady uphill climb in terms of visibility and client volume.” |
The Legal A Team
The Legal A Team is a Canadian Legal Marketing firm that specializes in enhancing the image of law firms through SEO, branding, and public relations management to improve visibility, reputation, and generate leads. They are based just outside of Toronto in the town of Oakville.
- Number of Compliances: 2
- Years in Business: 10
- Online Review Score: 4.7/5
- Headquarters: Oakville, ON
- Specialty: Canadian Firms, SEO, Firm Image Maintenance
Summary of Online Reviews |
Clients praise the Legal A Team for being “knowledgeable, dedicated, and reliable.” They assist firms in “making [their] website more appealing and with a higher profile, analyzing [their] client base and looking at to whom we should be marketing.” |
Unbundled Attorney
Unbundled Attorney is a legal lead acquisition company focused on educating potential leads and connecting them with appropriate attorneys who are looking to grow their practices. They are headquartered in Las Vegas and primarily focus on Criminal, Family, and a number of other practice areas.
- Number of Compliances: 2
- Years in Business: 9
- Online Review Score: 4.2/5
- Headquarters: Las Vegas, NV
- Specialty: Criminal Law, Family Law, Immigration, Estate Planning, and Bankruptcy lead generation
Summary of Online Reviews |
Unbundled Attorney provides attorneys with “a great opportunity to have consistent leads come through.” Clients appreciate the value they have provided, saying “it’s been really helpful for me to have [the Unbundled Attorney Support Team] in your corner.” |
4 Legal Leads
4 Legal Leads is a lead acquisition company based in Melbourne Florida, offering leads for over 40 different practice areas. Their services primarily focus on internet marketing and they offer over 20 years of experience.
- Number of Compliances: 2
- Years in Business: 23
- Online Review Score: 4.1/5
- Headquarters: Melbourne, FL
- Specialty: Internet Legal marketing for Workers Compensation, DUI, Business Law, Medical Malpractice
Summary of Online Reviews |
Clients consistently praise their interactions with 4LegalLeads’ team, calling them, “incredibly honest and helpful,” as well as, “totally professional and courteous, just a joy to work with.” |
Lead Pronto
Lead Pronto is one of the top lead generation companies in the UK, offering services for law firms as well as a number of other businesses. They offer both pay per lead plans and full firm partnerships, gathering leads via social media marketing, Google ads, and channels such as Outbrain and Taboola.
- Number of Compliances: 2
- Years in Business: 6
- Online Review Score: 4/5
- Headquarters: Birkenhead, England
- Specialty: British Firms, PPC Marketing, Firm Partnerships
Summary of Online Reviews |
Clients praise Lead Pronto’s team for being “friendly, down-to-earth individuals,” as well for their “agile” approach to lead generation. Customers are “impressed with their personalized approach to lead generation.” |
LegalMatch
LegalMatch is a Reno based legal services company focused on acting as a hub to connect potential leads and lawyers. They surface a wide variety of fields, but focus on intellectual property, family law, employment law and personal injury. Additionally, they offer a large online library of legal resources.
- Number of Compliances: 3
- Years in Business: 25
- Online Review Score: 3.9/5
- Headquarters: Reno, NV
- Specialty: Legal Resource Center, Intellectual Property, Family Law, Employment Law, and Personal Injury Lead Generation
Summary of Online Reviews |
Lawyers have praised LegalMatch’s efficacy, reporting they’ve received, “anywhere from five to seven referrals a week.” Their services have helped attorneys “build and grow through experience” and that they “would definitely recommend a LegalMatch Membership for other lawyers.” |
FindLaw
FindLaw has been providing legal services and information for both clients and attorneys since the 1990s. A Thomas Reuters company, they provide an extensive online library of legal resources, as well as SEO and Social Media marketing services for law firms and attorneys
- Number of Compliances: 2
- Years in Business: 28
- Online Review Score: 3.9/5
- Headquarters: Eagan, MN
- Specialty: Social Media, SEO
Summary of Online Reviews |
FindLaw provides clients with “ease and convenience,” with one user describing their services as “worth every penny and convenient.” They are commonly praised for being and “excellent resource.” |
Best US-Based Lead Generation Companies
The following sublist ranks the best lead generation companies from the above list that are located in the US.
Rank | Company |
#1 | Injury Case Claims |
#2 | Rankings.io |
#3 | Unbundled Attorney |
#4 | 4LegalLeads |
Best Lead Generation Companies by Intake Services
The following sublist lists lead generation companies by the quality of their intake services.
Rank | Company |
#1 | Injury Case Claims |
#2 | 4LegalLeads |
#3 | Unbundled Attorney |
#4 | Legal A Team |
For any questions or a copy of this report, contact us here.