With a field as crowded as Personal Injury attorney marketing, it is imperative that your personal injury legal advertising campaign is outfitted with top quality marketing materials and customized landing pages. Since 2010, Injury Case Claims has helped lawyers by developing and curating expertly crafted marketing materials. Our team is one the most researched in the business and has learned the tricks of the trade to help your practice attract high case value personal injury leads.
We extensively consult with every single one of our clients so as to meet your practice’s needs as precisely as possible. While every personal injury campaign is different, there are a number of common practices we employ to ensure the success of our advertising process. We’ve outlined them for you below.
As the ultimate goal of the advertising process is to convert leads, we give extra attention to your landing pages, as this is where a majority of your potential leads will first interact with your firm. All pages clearly highlight benefits and are outfitted with relevant, easily digested information to encourage lead conversions. All of our intake forms are specially customized to meet your lead criteria and filter out unwanted or unqualified claimants.
With your landing page creation, our team works with your firm to help create top quality advertising materials. This process begins with specifying your budget, the types of personal injury clients you are seeking, and the media through which they will be most easily reached. Once the rough structure of your campaign has been solidified, our content experts design your custom materials and await your firm’s approval.
Following client approval, we coordinate the selection of media outlets, traditional or digital, to directly buy your ads. This process eliminates the need for an ad agency, allowing your firm to save money, establish a professional relationship with media outlets, and often to negotiate prices. Additionally, direct contact allows for changes to be made in the marketing materials or strategy to improve the outcomes of your campaign.
Once the campaign is fully deployed, we track a number of prioritized KPIs to help ensure that your campaign is achieving the highest possible return on investment. Monitoring data such as average lead value, cost per onboarded case, and landing page visits help determine which aspects are most profitable and guide us to concentrate our efforts accordingly.
As leads begin responding to the campaign and initiating contact, our 24/7 intake services securely begin the onboarding process. All leads are digitally verified, individually contacted by our agents, and are administered a customized lead questionnaire to verify all leads are up to your standards.
When leads are verified and screened for relevance, our team then delivers them to your firm for any further handling. If any delivered lead is not up to your standards, we guarantee you a replacement lead in 7 days. We do not charge our clients for leads that do not meet their criteria.
Below we’ve compiled a couple of key, need-to-know points about our lawyer advertising process to provide you with some more details of what to expect.
A majority of our clients receive their first case within 3-5 days of onboarding. While the number of leads may vary based on the nature of each case and the specificity of client criteria, we generate 33,000 leads a month on average for distribution to our personal injury clients.
Our team is constantly reviewing data sets via Google Analytics and related softwares to track the success of the campaign. Through strategies like A/B testing, we are continually searching for points of weakness and strength to optimize our placement and messaging.
All of our leads are GDPR, HIPAA, TCPA, CCPA, and ABA compliant. We are detected to offering you only compliant and high value leads and keeping your practice secure.
Whenever embarking on a personal injury marketing campaign, there is always a danger of digital compromise via bots, spam contacts, or bad actors. Our Lead Insight Software is designed to scan for suspicious activity and assigns all contacts a risk score to ensure the process remains secure.
Throughout our time in business, we have studied the dynamics of the personal injury marketing field and analyzed the various aspects of successful marketing materials. We have distilled our findings into a set of best practices we apply to all of our ad and landing pages to craft high converting and highly profitable personal injury advertising campaigns.
Along with highlighting general benefits, it is necessary to ensure the potential lead is aware that the initial process of filing a claim is free. This removes any potential hurdles or concerns the lead may have and impresses upon them the ease of the process.
Considering the sheer mass of personal injury law firms, it is crucial to stand out in the lead’s mind. Utilizing a consistent logo, color scheme, and brand identity in your advertisements helps define your practice’s identity and build trust. Your brand can be linked to an individual attorney or your firm as a whole.
Along with clearly associating each ad with your practice’s brand, all advertising materials should speak to the potential lead. Mentioning common traits or situations of your targeted leads will help attract desired claimants, as well as help the lead feel heard and seen, further establishing trust.
All digital ads should be constructed around a call to action and guide the lead to the landing page. Clearly displaying a button with large text or bright colors is ideal for grabbing the lead’s attention and focusing the intent of the ad.
Nothing will hamper the success of a legal marketing campaign more than regulatory non-compliance issues, such as unprovable superlatives, claiming specialty without certification, and failing to provide appropriate attorney information. We remain updated on the regulations of our clients’ governing bodies prior to ad creation, no matter their jurisdiction.
If a potential lead has made it to your landing page, they are likely only a few clicks away from formally contacting you. By highlighting benefits, like past case successes and recent payouts, we can encourage the user to take the final step and initiate contact.
To expedite the lead conversion process, all landing pages include an intake form as the first step of the process. The form should include aspects such as the date of the incident, location of the incident, and the received diagnosis. All intake forms are HIPAA compliant and are intended to quickly filter out irrelevant leads.
Even if the first iteration of a landing page is high quality, the shifting nature of legal marketing may favor a slightly altered. To maximize lead capture and ROI, we run A/B tests of headlines, bulleted metrics, and form components on a regular weekly or monthly basis.
As personal injury lawyers and claimants must always contend with statutes of limitation or related time based restrictions, informing leads of their limited time will help encourage them to engage with the landing page and add a sense of urgency to their situation.
As a final encouragement and failsafe for visitors to the landing page, pages are outfitted with an FAQ section so as to efficiently answer any questions the potential claimant may have. Like all other aspects of the lawyer advertising campaign, these questions should be written so as to communicate the client’s criteria and filter out bad leads.
Over our 15 years of experience, Injury Case Claims has built its services to be the all in one option for personal injury lawyers. Our approach is focused on your firm and your needs, guiding you through the entire ad creation, distribution, campaign management, and lead verification process. We pride ourselves on offering attorneys both industry leading experience and the highest possible return on investment. Our expert legal advertising team is here to keep you on the front end of personal injury marketing.
Along with our expert marketing strategies, we are here to help assure that you are only receiving leads of the highest quality. With our unmatched intake and CRM services, we believe you shouldn’t have to sacrifice quality for quantity. On top of our rigorous verification process, we guarantee a replacement in 7 days for all leads that do not meet your standard, or you don’t pay.
Since 2009, we have been providing our clients with high value personal injury leads. We specialize in Personal Injury and Mass Tort Legal Marketing.
We offer a number of internet and media based solutions, including social media ads, PPC, TV/radios advertisement, and podcast inbounds. We also craft customized landing pages and ads.
Yes, every single lead we offer to our clients is exclusive.
Using data software we utilize KPIs such as average case value, cost per onboarded case, number of form submissions, and landing page visits to identify our most effective strategies and focus on those while improving less successful ones.
Not only are our marketing materials tuned to target your ideal lead, but we our 24/7 intake services digitally verify all potential claimants via LexisNexis. All leads are contacted by our non-incentivized agents, ensuring no corners are cut and your leads are of the highest quality.
If your firm is looking for authentic legal marketing for case leads for your mass tort MDL, MVA or Personal Injury docket, give us the opportunity to earn your business! We promise the best quality with the industries best return policy. No other company offers investment protection like we do, so let us show you the Future Of Legal Marketing!
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PRIVACY POLICY | TERMS OF SERVICES | CCPA POLICY |
AFFILIATE PROGRAM
SEO by Focus Digital
This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally identifiable information’ (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number or other details to help you with your experience.
We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.
We may use the information we collect from you when you register, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
Information collected by this website is kept confidential as set forth in Third- party disclosure, below
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
We use regular Malware Scanning
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process your information for your case evaluation. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
Understand and save user’s preferences for future visits.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled It won’t affect the user’s experience that make your site experience more efficient and some of our services will not function properly. If you disable cookies, some features and services may not function properly, however it will not affect the overall user experience.
This website keeps the information you submit on forms confidential. The information you submit on a form on our website is transmitted directly to the attorney or law firm identified on the webpage. Other than transmitting that form data to the law firms to assist you in potentially forming an attorney-client relationship, we do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.
However, non-personally identifiable visitor information, such as age, may be provided to other parties for marketing, advertising, or other uses.
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
The CCPA protects consumers from the collection, use, dissemination, and sale of their personal information without their knowledge.
Users who are residents of California have the following rights under the CCPA:
Right to Disclosure of Categories of Information—you have the right to request that we provide the following disclosures covering the 12-month period preceding our receipt of your request.
third parties to whom the Personal Information was sold
Right to Access Specific Pieces of Information—You also have the right to request access to the specific pieces of personal information we have collected about you in the preceding 12 months, which we will deliver to you electronically, in a portable format where feasible.
You have the right to request deletion of the personal information about you that we have collected from you. Please note that we are unable to delete information needed to:
If you exercise any of your rights under CCPA, you have the additional right not to be discriminated against, including by our (a) denying you goods or services, (b) charging you different prices or rates, including through the use of discounts or imposing penalties, (c) providing you a different level or quality of goods or services, or (d) suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services if the differential treatment is reasonably related to value provided to us by your data.
“Personal information” as defined by CCPA, means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
Categories of Personal Information collected by Injury Case Claims LLC includes:
Genetic, physiological, behavioral, and biological characteristic, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data, Internet or other electronic information, Browsing history, search history, and information regarding your interaction with an Internet Website, application, or advertisement, Geolocation Data, Physical location or movements, Sensory Data, Audio, electronic, visual, thermal, olfactory, or similar information, Professional or employment- related information, Current or past job history or performance evaluations, Education Information, Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records, Inferences drawn from any of the provided information, Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
Information that is publicly accessible is not considered “Personal Information” under this policy. Further, information that has been de- identified, or aggregated with other consumer data is similarly excluded from Personal Information.
Sources of Personal Information Collected by Injury Case Claims LLC
Injury Case Claims LLC collects Personal Information in the categories listed above through the following sources:
Injury Case Claims LLC may use, or disclose, the Personal Information it collects for one or more of the following business purposes:
Injury Case Claims LLC will not collect additional categories of Personal Information or use the collected Personal Information for a purpose not specifically listed without first providing you notice.
Injury Case Claims LLC may disclose your Personal Information to a third party for a business purpose. Injury Case Claims LLC does not sell your Personal Information to any third parties; however, it will disclose your Personal Information to law firms that have paid for advertisement on Injury Case Claims LLC’s website if specifically requested by you.
The categories of information that Injury Case Claims LLC may share for a business purpose include:
statute (Cal. Civ. Code 1798.89(e))
Injury Case Claims LLC may disclose your personal information for a business purpose to the following categories of third parties:
communications on our behalf
valid legal requests for information or to whom Injury Case Claims LLC share information to protect or defend the legal rights or property of Injury Case Claims LLC, or the legal rights of third parties, employees, agents, and contractors
Requests for information on the disclosure of your Personal Information, and requests for deletion of your Personal Information must each be submitted separately. You can submit up to two requests for information on the disclosure of your Personal Information and up to four requests to delete your Personal Information within a 12-month period. To submit a request, contact us at [email protected].
To protect your information from inadvertent deletion or disclosure, and to ensure the integrity of our systems and the proper fulfillment of your request, we cannot simultaneously process requests for access and deletion. Please wait until your pending request for access or deletion has been completed before submitting a subsequent request.
Verification of your identity is required to process a request. In order to process your request, you must provide sufficient information to verify your identity. You may authorize someone to act as your agent and submit a CCPA request on your behalf. You must supply your agent with written permission to act on your behalf, and your agent must provide proof of such authorization before we will act upon the request. If you are submitting a request to access or delete through an authorized agent, you must verify your identity, unless your agent is acting pursuant to a power of attorney under the California Probate Code.
If you have any questions about any of the information on this page, contact us at [email protected].
Privacy Notice for Citizens of the EU Under the General Data Protection Regulation
This privacy policy will explain how Injury Case Claims LLC uses the personal data we collect from you when you use our website.
Injury Case Claims LLC collect the following data of users:
You directly provide Injury Case Claims LLC with most of the data we collect. We collect data and process data when you:
Injury Case Claims LLC collects your data so that we can:
How do we store data?
Injury Case Claims LLC does not delete your data unless requested.
Injury Case Claims LLC would like to send you information about products and services of ours that we think you might like. If you have agreed to receive marketing, you may always opt out at a later date.
You have the right at any time to stop Injury Case Claims LLC from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please contact us at: [email protected]
Injury Case Claims LLC does not control what marketing appear to you through third-parties such as Facebook; you must reach out to Facebook directly to update your marketing preferences and can learn more about your Facebook marketing preferences here: https://www.facebook.com/about/basics/advertising
Injury Case Claims LLC would like to make sure you are fully aware of all your data protection rights. Your rights under GDPR include the following:
The right to access—You have the right to request Injury Case Claims LLC for copies of your personal data. We may charge you a small fee for this service.
The right to rectification—You have the right to request that Injury Case Claims LLC correct any information you believe is inaccurate. You also have the right to request Injury Case Claims LLC to complete information you believe is incomplete.
The right to erasure—You have the right to request that Injury Case Claims LLC erase your personal data, under certain conditions.
The right to restrict processing—You have the right to request that Injury Case Claims LLC restrict the processing of your personal data, under certain conditions.
The right to object to processing—You have the right to object to Injury Case Claims LLC’s processing of your personal data, under certain conditions.
The right to data portability—You have the right to request that Injury Case Claims LLC’s transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at: [email protected]
Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our website, we may collect information from you automatically through cookies or similar technology.
For further information, visit allaboutcookies.org.
Injury Case Claims LLC uses cookies in a range of ways to improve your experience on our website, including:
There are a number of different types of cookies, however, our website uses:
include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Injury Case Claims LLC sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.
You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.
Injury Case Claims LLC’s website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.
Injury Case Claims LLC keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on August 15th, 2020.
If you have any questions about Injury Case Claims LLC’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.at [email protected]
Should you wish to report a complaint or if you feel that Injury Case Claims LLC has not addressed your concern(s) in a satisfactory manner, you may contact the Information Commissioner’s Office.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.
We have implemented the following:
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics opt out Browser add on.
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under 13.
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via in-site notification
We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CANSPAM we agree to the following:
If at any time you would like to unsubscribe from receiving future emails, you can email us at [email protected] and we will promptly remove you from ALL correspondence.
If there are any questions regarding this privacy policy, you may contact us using the information below.
Contact Us about privacy policy at:
