It is important to judge a marketing service based on the quality of work produced, as well as to identify some common principles relevant to both digital and traditional ad design. We’ve compiled the top personal injury ads and ranked them based on the following criteria:
- Prominently Displayed Directive or Actionable Link (20%) – Digital Ads with a more prominent CTA (Call To Action) button or traditional ads with an obviously displayed next step will rank higher, as they are essential to ensuring that your ad actually translates to real leads and business for your practice
- Clearly Highlighted Value Proposition (20%) – It is imperative to answer a potential lead’s question of why they should with a certain attorney. Ads that do so will rank highly.
- Identifiable Brand (20%) – Effectively communicating the brand of your client or business is crucial for creating strong personal injury ads and new leads.
- Clearly Defines Criteria (10%) – Ads that manage to specify client criteria and seek out a specific audience without becoming overly information heavy will receive a ranking boost.
- Lead Focused Ad (15%) – As each personal injury case is quite individually unique, it’s important that all potential leads feel recognized by marketing materials. Ads that better accomplish this will rank higher.
- Strength of Messaging (15%) – Ads that use effective, incisive, or gripping language will rank higher.
The Best Personal Injury Lawyer Ads
Rank | Company | Personal Injury Campaign | Ad Medium |
#1 | Injury Case Claims | MVA | Google Display Ad |
#2 | Nuñez Law | MVA | Google Display Ad |
#3 | Alam Law Firm | MVA | Social Media Ad |
#4 | Coville & Associates | MVA | Google Display Ad |
#5 | Etehad Law | General Personal Injury | Google Display Ad |
#6 | Valley Injury Law | MVA | Social Media Post |
#7 | The Barnes Firm | General Personal Injury | Google Display Ad |
#8 | Maus Law Firm | MVA | Google Display Ad |
#1 – Injury Case Claims
Straightforward messaging and clear communication frequently win the day in marketing. The above ad excellently highlights both the benefits of the potential lead may gain, as well as pushes them forward to the next step with a prominently displayed CTA button. The colors are not visually overbearing and the prominently displayed logo contributes to brand memorability. The ad even economically specifies a time frame for claimants, filtering out irrelevant leads, placing it at the top of our list.
Founded in 2010 Injury Case Claims is a Maryland based Legal Marketing and Intake Services company primarily focused on services for Personal Injury and Mass Torts.
- Ad Medium: Google Display Ad
- Personal Injury Campaign: MVA
- Ad Best Feature: Highlighted text emphasizing integral information
Rank | Overall Score | Actionable Directive | Value Proposition | Identifiable Brand | Lead Criteria | Lead Focus | Message Strength |
#1 | 4.9/5 | 5.0/5 | 4.9/5 | 4.9/5 | 4.8/5 | 4.7/5 | 4.8/5 |
#2 – Nuñez Law
This ad is an excellent illustration of how a simple design and clear depiction of the attorney effectively communicates with a potential lead. With the clearly displayed logo, the prospect instantly knows what the ad is designed to display, and the notable, brightly colored and labeled button provides them with an obvious next step.
Nuñez Law is a personal injury law firm based in Miami Florida since 2012. Headed by Boddy Nuñez, the firm primarily focuses on insurance claim related cases.
- Ad Medium: Google Display Ad
- Personal Injury Campaign: MVA
- Ad Best Feature: Simple, yet professional approach to MVA advertisement
Rank | Overall Score | Actionable Directive | Value Proposition | Identifiable Brand | Criteria | Lead Focus | Message Strength |
#2 | 4.7/5 | 4.9/5 | 4.5/5 | 4.8/5 | 4.0/5 | 4.2/5 | 4.5/5 |
#3 – Alam Law Firm
Here is another example of an effective use of an image in a personal injury ad. Instead of highlighting the attorney, the black and white image is a great way to connect with the potential lead. Additionally, the color scheme helps emphasize the firm’s logo and the white background around the website nicely focuses attention on that key detail.
Alam Law firm is a Canadian law firm based in Toronto that has focused on injury, accident, and claims law since 2009.
- Ad Medium: Social Media Ad
- Personal Injury Campaign: MVA
- Ad Best Feature: Clear image immediately displays central idea
Rank | Overall Score | Actionable Directive | Value Proposition | Identifiable Brand | Criteria | Lead Focus | Message Strength |
#3 | 4.6/5 | 4.5/5 | 4.2/5 | 4.8/5 | 4/5 | 4.8/5 | 4.6/5 |
#4 – Coville & Associates
By utilizing a customer quote, this well designed ad manages to tell a whole story in a few lines, uniquely illustrating both the firm’s value proposition and experience. The CTA button is placed right above the phone number, giving the eyes a convenient place to discover two avenues to contact the firm.
Coville and Associates are a litigation firm that focuses on automobile accidents, medical malpractice, and labor law cases in New York and New Jersey. They were founded in 1995.
- Ad Medium: Google Display Ad
- Personal Injury Campaign: MVA
- Ad Best Feature: Text efficiently communicates experience and value proposition simultaneously
Rank | Overall Score | Actionable Directive | Value Proposition | Identifiable Brand | Criteria | Lead Focus | Message Strength |
#4 | 4.5/5 | 4.5/5 | 4.8/5 | 4.6/5 | 4.5/5 | 4.8/5 | 4.7/5 |
#5 – Etehad Law
An example of an effective banner ad, this firm advertisement effectively uses its geometric design to not only brea up the background of the image, but to frame the observer’s eyes around the text. The bullet separated categories help to speak to specific audiences without becoming overly text-heavy, and the inclusion of the Attorney’s smiling headshot gives an inviting quality to the image.
Etehad Law is based in Beverly Hills, California, was founded in 1996, and provides a focused, personal approach to personal injury, malpractice, and business litigation law.
- Ad Medium: Google Display Ad
- Personal Injury Campaign: General Personal Injury (MVA, Slip and Fall, Etc)
- Ad Best Feature: Clear image immediately displays central idea
Rank | Overall Score | Actionable Directive | Value Proposition | Identifiable Brand | Criteria | Lead Focus | Message Strength |
#5 | 4.4/5 | 4/5 | 4.8/5 | 3.9/5 | 4.7/5 | 4.7/5 | 4.5/5 |
#6 – Valley Injury Law
Social Media Ads are a great avenue by which to speak into a potential lead’s situation. This post does exactly that. Alongside this, the ad also provides a strategically placed link at the bottom of this page for those viewers whose interest has been particularly peaked. Additionally the white text is incisive and bold, appearing sharp and noticeable to the reader’s eye.
Founded in 2015, Valley Injury Law is a Phoenix based firm, priding themselves on trustworthy and a common sense approach to injury law.
- Ad Medium: Social Media Post
- Personal Injury Campaign: MVA
- Ad Best Feature: Directly addresses the potential lead’s circumstances
Rank | Overall Score | Actionable Directive | Value Proposition | Identifiable Brand | Criteria | Lead Focus | Message Strength |
#6 | 4.4/5 | 4.7/5 | 4.3/5 | 4.3/5 | 4.0/5 | 4.8/5 | 4.5/5 |
#7 – The Barnes Firm
In terms of aesthetic value and cohesion, the above ad’s color scheme and large text helps it stick out. The perimeter of yellow catches the eye and frames the necessary information. This ad excels in pulling attention to the brand, as there is little in the image beyond the main hook and attorney image to distract from the logo and phone number.
The Barnes Firm is an injury law firm primarily based in New York with offices in California. Founded in 2014, they offer decades of experience as well as a number of offices.
- Ad Medium: Google Display Ad
- Personal Injury Campaign: General Personal Injury
- Ad Best Feature: Brand cohesion and color scheme
Rank | Overall Score | Actionable Directive | Value Proposition | Identifiable Brand | Criteria | Lead Focus | Message Strength |
#7 | 4.3/5 | 4.0/5 | 4.7/5 | 4.8/5 | 3.9/5 | 4.5/5 | 4.4/5 |
#8 – Maus Law Firm
As the ultimate goal of all advertising is lead conversion, this ad effectively points viewers in that direction. Again, the image used helps create empathy with the potential lead and the straightforward, no frills messaging helps clearly lead the viewer to the link, which is strategically placed above the website URL.
Maus Law Firm is based in Fort Lauderdale, Florida and has been assisting personal injury victims since 2000.
- Ad Medium: Google Display Ad
- Personal Injury Campaign: MVA
- Ad Best Feature: Simple text clearly leads reader to conversion link
Rank | Overall Score | Actionable Directive | Value Proposition | Identifiable Brand | Criteria | Lead Focus | Message Strength |
#8 | 4.0/5 | 4.7/5 | 3.0/5 | 4.0/5 | 4.0/5 | 4.5/5 | 4.1/5 |
Best Ads For Brand Visibility
Below we’ve ranked the above ads based on how effectively they increase brand awareness for the company or firm.
Rank | Ad |
1 | Injury Case Claims |
2 | Barnes Firm |
3 | Nuñez Law |
4 | Alam Law Firm |
Best Ads by Focus on Lead
Below we’ve ranked the ads from above that most effectively speak into a potential lead’s circumstances.
Rank | Ad |
1 | Coville and Associates |
2 | Injury Case Claims |
3 | Alam Law Firm |
4 | Valley Injury Law |
If you have any questions about these ads, or would like to submit an ad for our next installment, please contact us here.