Mass tort lead costs are all about arbitrage. When an agency provides a list of prices to a law firm representative, they are a snapshot in time. Factors including case developments, defendant finances, and many others all play a role in the average mass tort lead cost in 2024. Below are some representative figures from the spring and summer of this year:
In coming up with these figures, we researched all publicly available lead prices. We also focused solely on leads that resulted in signed retainers, something we’ll discuss further below. They represent snapshots in time and should only be considered in terms of what they mean for future price changes and a general baseline.
| Product | Summer 2024 Range ($) | Spring 2024 Price Range ($) | Lower Bound % Change | Upper Bound % Change | Analysis |
| RoundUp | No change | 2,670 – 3,320 | 0% | 0% | Stable forecast for cases |
| Talcum Powder | No change | 2,580 – 3,380 | 0% | 0% | Stable forecast for cases |
| Zantac | No change | 920 – 1,320 | 0% | 0% | Stable forecast for cases |
| Weight Loss Drugs | 520 – 720 | 370 – 770 | +42.86% | -6.67% | The baseline case value has stabilized and is increasing |
| Bard PowerPort | 970 – 1,320 | 770 – 1,020 | +26.67% | +30% | Potential case values have risen significantly |
| Firefighting Foam (AFFF) | 2,020 – 2,620 | 1,920 – 2,420 | +5.26% | +8.33% | Some positive developments |
| Hair Relaxers | 1,820 – 2,620 | 1,620 – 2,420 | +12.5% | +8.33% | Some positive developments |
| Hernia Mesh | 1,470 – 1,870 | 1,370 – 1,670 | +7.41% | +12.12% | Some positive developments |
| Baby Formula NEC | 4,820 – 5,620 | 4,820 – 5,420 | 0% | +3.70% | Stable forecast for cases |
| CPAP/BiPAP | 1,120 – 1,320 | 1,020 – 1,220 | +10% | +8.33% | Some positive developments |
For a quick reference, we’ve also sorted the products and devices by the amount of change:
| Rapid Growth | Slight Positive Growth | Stable |
|---|---|---|
| Weight Loss Drugs | Firefighting Foam (AFFF) | RoundUp |
| Bard PowerPort | Hair Relaxers | Talcum Powder |
| Hernia Mesh | Zantac | |
| CPAP/BiPAP | Baby Formula NEC |
Takeaway 1: Bard Prices are Moving Up, Fast
The biggest change is with Bard PowerPort cases. This follows news that the judge in charge of the multi-district litigation (MDL) had begun scheduling pre-trial motions and processes for a couple dozen bellwether cases. This is a major win for plaintiffs and potential claimants, and the prices reflect the overall confidence in these cases.
Takeaway 2: Summer Is Slow
The summer season in court is generally slow, with many judges trying to work around multiple periods of vacation for staff, themselves and attorneys. This explains the stability in many cases.
Takeaway 3: Weight Loss Drugs are Zeroing In
Like stock prices, the ranges of lead prices vary between agencies based on a number of factors, and the disparity can seem strange. However, whether a string of recent verdicts has established a rough guide to overall settlement values or the cost for acquiring these cases has evened out, the floor has risen while the overall cap remains the same.
Do These Numbers Seem Too High? Too Low?
If you are wondering why there is such a disparity in quotes between these and ones you may have received, another little-known fact about mass tort lead gen is that there are different tiers, with different guarantees aligned with each.
Assessing Lead Cost vs. Quality
Unfortunately, not all leads are created equal. It can make it problematic to assess the different avenues. Without full control of the entire marketing funnel, law firm consumers are at the mercy of whatever ad creative and form controls were put in place by others.
Broadly speaking, there are three major classifications of lead generation options. Much like a food pyramid, they require different levels of investment, and unfortunately also deliver similar dopamine hits in the form of client retainers:
- Directory Referral: Lowest cost, highest number of false positives, or leads looking for free research
- Managed PPC: Having someone else manage search advertisements provides more control over what potential clients see and where they end up on your website.
- Full-Funnel Lead Generation: Full-funnel lead generation usually requires experts at an agency to find the best traffic sources, capture the most viable leads, and then vet them using their own resources, with clients ready to sign.
Final Thoughts
The truth of the matter is that the time invested in generating, filtering and vetting leads can be more than even the largest law firm is prepared to manage without new systems and processes in place. At Injury Law Claims, we’ve been providing qualified leads ready to integrate into your case management software for nearly 15 years.
If you’re looking for the simplicity of a full-scale marketing system that brings leads ready to sign retainers right to you, backed by a 7-day full-replacement guarantee, schedule your complimentary consultation today. We look forward to helping your firm grow.
