If you are looking to develop a mass tort marketing campaign, but are not sure what to write or include on the landing page, in the ads, and in the call center script for intake, we have prepared a guide for you. This article contains the following in addition to recommendations for alterations based on the mass tort campaign.
- Mass Tort Landing Page Script
- Mass Tord Ad Script
- Mass Tort Call Center Script
- Example: Talcum Powder Script
Mass Tort Landing Page Script
In any mass tort landing page, there are a few key components:
- Headline: The headline is the most read portion of the page, ensure it is clear, unique, and directed at the claimant’s pain points.
- Subheadline: Highlight a follow-up claim that will exacerbate the headline’s message. We have seen a risk reversal statement, telling the client this is at no cost and minimal effort to them, work well.
- Video: A video explaining the process, introducing the firm or lead generation company, the values of the company, and what the criteria can build trust and improve conversion rates.
- Clear Intake Form: The intake form should contain the smallest amount of information necessary to first generate the lead, which can then be redirected a longer form asking for more detailed information.
- Claimant Criteria: The criteria to become a claimant should be clearly spelled out to avoid unqualified leads to the highest degree possible.
- Payout Information: If you can list payouts from other cases from the mass tort, do so.
- Testimonials: Social proof, as testimonials are often referred to, is one of the most important conversion elements on a page.
- Process Information: Clearly highlighting the process that claimants will undergo can help alleviate concerns about the unknown and incite them to action.
- Frequently Asked Questions: Frequently asked questions are the second most read piece of page copy behind the headline, consider using them to reiterate your main value propositions or selling points.
Using these components, we can build a robust script for landing pages that can be mixed and matched to create high-converting sales funnels.
| Component | Script/Template |
| Headline | – “Have You or a Loved One Been Affected by [Mass Tort Name]? You May Be Entitled to Compensation.”
– “Justice for [Claimant Type]: Act Now to Claim Your Rights.” |
| Subheadline | – “No Cost to You Until We Win. Start Your Claim Today.”
– “Millions Already Compensated. Let Us Help You Too.” |
| Video | – “Insert a video introducing the firm and explaining the process of claiming. Example: ‘Our mission is to fight for your rights and make the process simple. Watch to learn more about how you can qualify.'” |
| Clear Intake Form | – “Simple and Quick: [Name, Email, Phone Number, Qualification Question]. Example: ‘Did you use [Product Name]? Yes/No.'” |
| Claimant Criteria | – “To qualify, you must: [Criteria 1, Criteria 2, Criteria 3]. Example: ‘Used [Product Name] between 2000-2020 and experienced [specific injury].'” |
| Payout Information | – “Victims of [Mass Tort Name] Have Received Up to $[Amount]. Don’t Miss Your Opportunity.” |
| Testimonials | – “Real stories from clients: ‘[Name], [Location]: “I finally got justice for my injury, thanks to [Firm Name].”‘ |
| Process Information | – “3 Easy Steps: 1. Submit Your Information 2. Speak to a Representative 3. Join the Claim.” |
| Frequently Asked Questions | – Example Q&A:
– “Q: What does it cost to file a claim? A: Nothing upfront; we only get paid if you win.” – “Q: How long does the process take? A: Timelines vary, but we’ll guide you every step of the way.” |
Here is our recommended landing page structure:
Mass Tord Ad Script
Now that your landing page is prepared, we need to drive traffic to the page. This is done via hyper-targeted paid advertising, in which the ads are carefully written to ensure the best result possible. Ads are the lifeblood of the campaign, as they allow us to identify potential claimants from a pool of traffic who have never heard of us before, and then move them to a landing page where they can be turned into a lead.
Keep in mind, that both ad and landing page scripts will need to be tested constantly to ensure they continue to resonate with the audience and avoid ad fatigue, where people subconsciously tone out messages that they have been continually exposed to. Here are the components of a well-written mass tort ad:
- Headline: Similarly to a landing page, the headline is the most important part of the ad. Use it to call out your ideal claimant profile.
- Ad Copy: The ad copy is designed to sell the click, similarly to how the headline is designed to sell the potential claimant on paying attention to the ad.
- Image/Video: The image or video serves as a pattern interrupt and can provide enough trust or information to incite a click.
- Call to Action: The call to action summarizes why they should click and directly tells them the next step.
- Audience Targeting: Targeting should narrow into the demographics and interests of potential claimants as closely as possible.
- Social Proof: This is critical for selling the click, as humans have an innate desire to fit into the group, and if others are taking action, to follow along.
- Ad Format: Various ad formats such as carousels, videos, and static images should be tested to see which resonates best with the audience.
| Component | Script/Template |
| Headline | – “Were You Affected by [Product/Incident]? Claim Your Compensation Now!”
– “Justice for [Claimant Group]: File Your Claim Today!” |
| Ad Copy | – “If you or a loved one used [Product] and experienced [Injury/Effect], you could be entitled to significant compensation. Click now to see if you qualify.”
– “Millions already compensated for [Mass Tort]. Don’t wait—take the first step toward justice today.” – “Justice is within reach. Join thousands of others who have filed claims for [Mass Tort]. No cost to you unless we win!” |
| Image/Video Suggestions | – Image of [Relevant Product/Context] with overlay text: “Affected by [Mass Tort]? Claim Now.”
– Video of an attorney explaining the claims process with captions emphasizing “No Risk, No Fee.” |
| Call to Action | – “See If You Qualify in 60 Seconds”
– “Start Your Free Claim Today” – “Learn More About Your Rights” |
| Audience Targeting | – Demographics: [Age Group, Gender, Geographic Location]
– Interests: [Military Veterans, Specific Illness, Product Users, etc.] – Behaviors: [Recently Engaged with Legal Services, Online Legal Advice Seekers] |
| Social Proof | – “Join [X,000] Others Who Have Filed Successful Claims.”
– “Don’t Take Our Word for It—Hear From Real Clients.” |
| Ad Format | – Carousel: Highlight different aspects of the campaign, such as eligibility, payouts, and testimonials.
– Static Image: Clear and simple with a strong CTA and eye-catching visuals. |
Mass Tort Call Center Script
Once the lead has been generated, it is important to follow the correct call script with your call center to ensure the highest number of claimants who are qualified are onboarded. We are including the components of this below:
- Opening Statement: The opening statement’s focus should be on the tone of the agent, placing the prospective claimant at ease and confident in continuing the conversation.
- Verification of Lead Information: First, it is important to confirm the lead information. If the details are not correct, there is no reason to continue the conversation.
- Qualification Questions: Now that the information is verified, we must confirm they are qualified as a plaintiff. These questions should be clear, direct, and leave no room for interpretation.
- Explaining the Process: If they are qualified, the process should be explained clearly. A confused plaintiff will back out of the process as soon as the legal documents are sent.
- Reassurance and Risk Reversal: Before the call ends, it should be made clear that the process is free for them, and there are no upfront costs.
- Next Steps: Iterate the next steps, and make sure the prospect understands.
- Closing Statement: Finally, in a reassuring tone, thank them for their time and end the call.
| Component | Script/Template |
| Opening Statement | – “Hello, my name is [Agent Name], and I’m calling on behalf of [Law Firm/Lead Generation Company]. Thank you for reaching out about [Mass Tort Name]. How are you today?”
– “Hi, this is [Agent Name] with [Company Name]. I understand you’re looking for information about [Mass Tort Name]. I’d be happy to help!” |
| Verification of Lead Information | – “To ensure I have the correct information, can I confirm your details? [Name, Phone Number, Email].”
– “Let’s make sure we have everything we need to assist you. Can I confirm your [Contact Information]?” |
| Qualification Questions | – “Have you or a loved one used [Product] or experienced [Harm/Effect]?”
– “Did the incident occur between [Start Date] and [End Date]?” – “Were you diagnosed with [Condition/Injury] after using [Product/Exposure]?” |
| Explaining the Process | – “If you qualify, our team will connect you with an attorney who specializes in [Mass Tort]. They will guide you through the next steps.”
– “This process involves submitting some basic information, which will help us determine if you qualify to file a claim.” |
| Reassurance and Risk Reversal | – “This process is completely free for you. There are no upfront costs, and you only pay if you win.”
– “There’s no obligation to proceed, and we’re here to answer any questions you may have.” |
| Next Steps | – “I’ll be sending you an email with more information and the next steps to complete your claim. Can I confirm your email address?”
– “The next step is to connect you with one of our attorneys for a free consultation. When would be a good time for that?” |
| Closing Statement | – “Thank you for your time, [Client Name]. We’re here to help you every step of the way. If you have any questions, don’t hesitate to call us back.”
– “Thanks for speaking with me today! You’ll be hearing from us soon with the next steps.” |
The Golden Rule of Call Centers: Call the leads immediately after submission if at all possible. The chances of conversion will go up 300% – 400%.
Example: Talcum Powder Script
Below, we have included the application of the script for talcum powder.
Talcum Powder Landing Page Script
| Component | Script/Template |
| Headline | “Did Talcum Powder Cause Your Ovarian Cancer? You May Be Entitled to Compensation.” |
| Subheadline | “No Cost to File Your Claim. Join Thousands Who Are Fighting for Justice Today.” |
| Video | “A video introducing the legal team, explaining the link between talcum powder and ovarian cancer, and outlining the step-by-step claim process.” |
| Clear Intake Form | “Fields: Name, Email, Phone, ‘Were you diagnosed with ovarian cancer after using talcum powder? (Yes/No).'” |
| Claimant Criteria | “To qualify, you must have: 1) Used talcum powder for personal hygiene, 2) Diagnosed with ovarian cancer, 3) Diagnosed between [Date Range].” |
| Payout Information | “Victims of talcum powder-related ovarian cancer have received settlements as high as $100,000. See if you qualify today.” |
| Testimonials | “‘Jane D., Florida: I never thought I’d get justice for my cancer diagnosis, but [Firm Name] made it happen. I can’t thank them enough.'” |
| Process Information | “1. Fill out the short form. 2. Speak with a case specialist. 3. Join the growing lawsuit to fight for your rights.” |
| Frequently Asked Questions | “Q: What does it cost to file a claim? A: It’s free, and you only pay if you win.
Q: How long does the process take? A: Timelines vary, but we’ll guide you every step of the way.” |
Talcum Powder Ad Script
| Component | Script/Template |
| Headline | “Talcum Powder Linked to Ovarian Cancer—Claim Your Compensation Now.” |
| Ad Copy | “If you or a loved one developed ovarian cancer after using talcum powder, you may be entitled to significant compensation. Don’t wait—time to file is limited!” |
| Image/Video Suggestions | “Image: Talcum powder bottle with a warning overlay: ‘Potential Link to Cancer.’
Video: Attorney explaining the dangers of talcum powder and next steps to file a claim.” |
| Call to Action | “See If You Qualify in 60 Seconds”
“Start Your Free Claim Today” |
| Audience Targeting | “Demographics: Women, ages 30-65
Interests: Cancer awareness, personal care products Behaviors: Recently searched legal advice, healthcare information.” |
| Social Proof | “Join 10,000+ Women Who Have Filed Claims. Settlements Already Reaching Millions.” |
| Ad Format | “Carousel: Each slide covers eligibility, payout examples, testimonials, and CTA.
Static Image: Simple, bold headline with CTA.” |
Talcum Powder Call Center Script
| Component | Script/Template |
| Opening Statement | “Hello, my name is [Agent Name], and I’m calling on behalf of [Law Firm]. Thank you for reaching out regarding talcum powder lawsuits. How can I assist you today?” |
| Verification of Lead Information | “Let me confirm your details to make sure we have the correct information. Can you verify your name, phone number, and email address?” |
| Qualification Questions | “Did you use talcum powder for personal hygiene?
Were you diagnosed with ovarian cancer? When were you diagnosed with this condition?” |
| Explaining the Process | “If you qualify, you’ll be connected with one of our attorneys who will guide you through the process of filing your claim. It’s quick and easy.” |
| Reassurance and Risk Reversal | “There’s no cost to you unless we win your case. This process is completely risk-free for you.” |
| Next Steps | “I’ll send you an email with the next steps to complete your claim. Can you confirm your email address? We’ll schedule a call with an attorney at your convenience.” |
| Closing Statement | “Thank you for your time. We’re here to help you every step of the way. You’ll be hearing from us soon with the next steps to proceed with your claim.” |
Next Steps: Automate Campaign Creation with Injury Case Claims
If you would like a professional mass tort marketing company to set this up for you, consider contacting Injury Case Claims. We offer a 7-day free lead replacement guarantee if we send you a lead that cannot be taken on, and use non-incentivized intake agents to reduce the potential for fraud to the highest degree possible. Learn more here.
