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2024 Legal Lead Cost Report: Practice Area, Region and Media Channel

We took a look at the average legal lead cost across several different divisions in 2024. Our process involved analyzing the publicly available data in addition with a compendium of our internal data and organizing it based on various factors that are critical to law firms looking to extend their practice. The following information is available below:

 

Legal Lead Cost by Practice Area: 2024 Data

The following table takes the common legal practice areas and compiles the average cost per lead for each. 

Law Practice Area Average Cost per Lead ($)
Business and Corporate Law 60.40
Bankruptcy Law 69.75
Criminal Defense Law 175.93
Employment Law 35.35
Estate Planning Law 59.88
Family Law 64.80
Immigration Law 45.53
Intellectual Property Law 61.15
Real Estate Law 30.18
Personal Injury Law 782.43
Tax Law 125.25

 

Legal Leads with the Highest Demand Differentials in 2024

Key Takeaways: Legal Lead Cost Changes in 2024

As the graph above shows, the 2024 legal lead landscape has mostly stayed the same in terms of demand. Practice areas that showed significant growth this year:

  • Immigration – Possibly due to more prosecutions and policy changes from the Biden administration
  • Intellectual Property – Increased demand may come from large language models and AI services needing to crawl vast amounts of data in order to train their models
  • Slip-and-fall – The American population is aging and older residents are at the highest risk for slip-and-fall injuries due to reduced awareness of dangerous situations and lowered reflexes.

 

The same demographic rationale for slip-and-fall leads rising in demand is also likely to explain why estate planning has seen such significant growth. More Americans are aging and also aware of the importance of preserving their assets for family and loved ones. Still, it’s interesting that it is the only practice area where there has been significant growth even within the past year.

 

2024 Legal Lead Cost by Traffic Source

We also took a look at how things differed for legal leads based on traffic source, as many lead generation agencies have moved beyond simple pay-per-click strategies and moved into omnichannel plaintiff recruiting efforts for their clients. Below are the results, with some obvious trends like video remaining a high-cost source.

Traffic Channel Average Legal Lead Cost
TV $183.83
Digital Video $169.25
Paid Search $154.68
Social Media $140.10
Programmatic Display $125.53
Radio $110.95
Podcasts $96.38
Billboards $81.80
Print $67.23
Influencer Marketing $52.65

 

Regional Differences in 2024 Legal Lead Costs

We conducted an analysis of regional differences in legal leag costs driven by Google pay-per-click data and publications by regional sources across the US. 

The states were grouped as follows:

Region States Contained
Northeast Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania
Southeast Virginia, West Virginia, Kentucky, North Carolina, South Carolina, Tennessee, Georgia, Florida, Alabama, Mississippi, Louisiana, Arkansas
Midwest Ohio, Indiana, Illinois, Michigan, Wisconsin, Minnesota, Iowa, Missouri, North Dakota, South Dakota, Nebraska, Kansas
Southwest Texas, Oklahoma, New Mexico, Arizona
Mountain West Montana, Wyoming, Colorado, Idaho, Utah, Nevada
Pacific Washington, Oregon, California, Alaska, Hawaii

 

 Below are the results of the analysis:

Average Lead Cost by Region Average
Northeast $70.141
Southeast $68.24
Midwest $59.91
Southwest $89.66
Mountain West 17.236
Pacific $81.30

 

 

Get Help with Verified Legal Leads in 2024

Throughout the analysis, one thing became abundantly clear: the value of the leads could not be properly vetted through each of the channels because it was impossible to create an experimental environment that included lead vetting and screening.

If you are looking for legal leads that are ready to sign retainers and qualified based on the parameters you set, contact Injury Case Claims today on the contact page.

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Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally identifiable information’ (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number or other details to help you with your experience.

When do we collect information?

We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize user’s experience and to allow us to deliver the type of content and service offerings in which you are most interested.
  • To improve our website in order to better serve you.
  • To allow us to better service you in responding to your legal service requests.
  • To administer a promotion, survey or other site feature.
  • To ask for ratings and reviews of services or products
  • To follow up with them after correspondence (live chat, email or phone inquiries)

Information collected by this website is kept confidential as set forth in Third- party disclosure, below

How do we protect visitor information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning

Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process your information for your case evaluation. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

Understand and save user’s preferences for future visits.

  • Keep track of advertisements.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

If you disable cookies off, some features will be disabled It won’t affect the user’s experience that make your site experience more efficient and some of our services will not function properly. If you disable cookies, some features and services may not function properly, however it will not affect the overall user experience.

Third-party disclosure

This website keeps the information you submit on forms confidential. The information you submit on a form on our website is transmitted directly to the attorney or law firm identified on the webpage. Other than transmitting that form data to the law firms to assist you in potentially forming an attorney-client relationship, we do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.

However, non-personally identifiable visitor information, such as age, may be provided to other parties for marketing, advertising, or other uses.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

California Consumer Privacy Act (CCPA)

The CCPA protects consumers from the collection, use, dissemination, and sale of their personal information without their knowledge.

Users who are residents of California have the following rights under the CCPA:

Right to Access Your Information

Right to Disclosure of Categories of Information—you have the right to request that we provide the following disclosures covering the 12-month period preceding our receipt of your request.

  1. The categories of Personal Information we have collected about you
  2. The categories of sources from which Personal Information is collected
  3. Our business or commercial purposes for collecting or selling personal

information

  1. The categories of third parties with whom we share Personal Information
  2. The categories of Personal Information we have sold and the categories of

third parties to whom the Personal Information was sold

  1. The categories of Personal Information we have disclosed for a business purpose

Right to Access Specific Pieces of Information—You also have the right to request access to the specific pieces of personal information we have collected about you in the preceding 12 months, which we will deliver to you electronically, in a portable format where feasible.

Right to Deletion

You have the right to request deletion of the personal information about you that we have collected from you. Please note that we are unable to delete information needed to:

  1. Complete the transaction for which the Personal Information was collected.
  2. Detect, prevent or prosecute security incidents, fraud, or other misuse, or prosecute those responsible for such activity.
  3. Comply with legal or reporting obligations, including to pursue or defend legal claims, exercise or enable others to exercise any rights provided by law, enforce or comply with contractual obligations, respond to valid requests for information, and comply with or enforce the applicable laws and regulations.
  4. Enable other internal uses consistent with your expectations based on your relationship with us or the context in which you provided the information; or
  5. Exercise or enforce any other exceptions provided by CCPA

Nondiscrimination

If you exercise any of your rights under CCPA, you have the additional right not to be discriminated against, including by our (a) denying you goods or services, (b) charging you different prices or rates, including through the use of discounts or imposing penalties, (c) providing you a different level or quality of goods or services, or (d) suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services if the differential treatment is reasonably related to value provided to us by your data.

Information Injury Case Claims Collects

“Personal information” as defined by CCPA, means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

Categories of Personal Information collected by Injury Case Claims LLC includes:

Biometric information

Genetic, physiological, behavioral, and biological characteristic, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data, Internet or other electronic information, Browsing history, search history, and information regarding your interaction with an Internet Website, application, or advertisement, Geolocation Data, Physical location or movements, Sensory Data, Audio, electronic, visual, thermal, olfactory, or similar information, Professional or employment- related information, Current or past job history or performance evaluations, Education Information, Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records, Inferences drawn from any of the provided information, Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

Information that is publicly accessible is not considered “Personal Information” under this policy. Further, information that has been de- identified, or aggregated with other consumer data is similarly excluded from Personal Information.

Sources of Personal Information Collected by Injury Case Claims LLC

Injury Case Claims LLC collects Personal Information in the categories listed above through the following sources:

  1. Forms completed and filled out by the consumer
  2. Phone calls made by the consumer

Uses of Personal Information

Injury Case Claims LLC may use, or disclose, the Personal Information it collects for one or more of the following business purposes:

  1. Performing Services—including providing information received to a law firm for a legal consultation, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of a business or services provider. It will also be used to send you information that you requested or agreed to receive.
  2. Auditing—including tracking advertising conversion events, and auditing compliance with laws and other standards.
  3. Security—including detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, prosecuting those responsible for that activity, conducting risk management, and to otherwise protect the safety and security of Injury Case Claims LLC users or members of the public
  4. Undertaking internal research—this include research for technological development.
  5. Improving and maintaining quality of service—including undertaking activities to verify or maintain the quality or safety of Injury Case Claims LLC websites, improving the websites, upgrading our infrastructure, and developing new services.
  6. Commercial purposes—including marketing and promoting of third-party websites relating to ongoing litigation
  7. Legal purposes—such as protecting or defending the legal rights or property of Injury Case Claims LLC, or the legal rights of third parties, employees, agents, and contractors (including enforcement of our agreements), and complying with the law, legal process, or legal and government requests.

Injury Case Claims LLC will not collect additional categories of Personal Information or use the collected Personal Information for a purpose not specifically listed without first providing you notice.

Sharing of Personal Information

Injury Case Claims LLC may disclose your Personal Information to a third party for a business purpose. Injury Case Claims LLC does not sell your Personal Information to any third parties; however, it will disclose your Personal Information to law firms that have paid for advertisement on Injury Case Claims LLC’s website if specifically requested by you.

The categories of information that Injury Case Claims LLC may share for a business purpose include:

  1. Identifying Information
  2. Personal Information categories listed in the California Customer Records

statute (Cal. Civ. Code 1798.89(e))

  1. Characteristics of protected classifications under California or Federal law
  2. Commercial information
  3. Biometric Information
  4. Internet or other electronic information
  5. Geolocation Data
  6. Sensory Data
  7. Professional or employment-related information
  8. Education Information
  9. Inferences

Injury Case Claims LLC may disclose your personal information for a business purpose to the following categories of third parties:

  1. Law Firms, when the disclosure is specifically requested by you in order to have your case evaluated by an attorney
  2. Customer verification providers
  3. Platform technology providers
  4. Marketing providers and bulk email processors who send out

communications on our behalf

  1. Governmental or quasi-governmental agencies or organizations that make

valid legal requests for information or to whom Injury Case Claims LLC share information to protect or defend the legal rights or property of Injury Case Claims LLC, or the legal rights of third parties, employees, agents, and contractors

  1. Related companies or any successors in interest in the event of a corporate reorganization, merger, or sale of all or substantially all of our assets
  2. Litigants or other parties to legal proceedings that make valid legal requests for information or to whom Injury Case Claims LLC shares information to protect or defend the legal rights or property of Injury Case Claims LLC, or the legal rights of third parties, employees, agents, and contractors
  3. Other authorized third parties, if you have given permission for us to share data with them.

Submitting Requests

Requests for information on the disclosure of your Personal Information, and requests for deletion of your Personal Information must each be submitted separately. You can submit up to two requests for information on the disclosure of your Personal Information and up to four requests to delete your Personal Information within a 12-month period. To submit a request, contact us at [email protected].

To protect your information from inadvertent deletion or disclosure, and to ensure the integrity of our systems and the proper fulfillment of your request, we cannot simultaneously process requests for access and deletion. Please wait until your pending request for access or deletion has been completed before submitting a subsequent request.

Verification of your identity is required to process a request. In order to process your request, you must provide sufficient information to verify your identity. You may authorize someone to act as your agent and submit a CCPA request on your behalf. You must supply your agent with written permission to act on your behalf, and your agent must provide proof of such authorization before we will act upon the request. If you are submitting a request to access or delete through an authorized agent, you must verify your identity, unless your agent is acting pursuant to a power of attorney under the California Probate Code.

If you have any questions about any of the information on this page, contact us at [email protected].

Privacy Notice for Citizens of the EU Under the General Data Protection Regulation

This privacy policy will explain how Injury Case Claims LLC uses the personal data we collect from you when you use our website.

What data do we collect?

Injury Case Claims LLC collect the following data of users:

  • Personal identification information (name, email address, phone number, etc.)
  • Any information provided by you in the forms

How do we collect your data?

You directly provide Injury Case Claims LLC with most of the data we collect. We collect data and process data when you:

  • Fill out an online form requesting a consultation with an attorney
  • Comment on an article posted on Injury Case Claims LLC’s website
  • Place a phone call to an attorney

How will we use your data?

Injury Case Claims LLC collects your data so that we can:

  • Forward your request for a consultation with an attorney to a law firm
  • Email you with information that you requested
  • Manage your account
  • Share non personally identifiable information for marketing or business purposes

How do we store data?

Injury Case Claims LLC does not delete your data unless requested.

Marketing

Injury Case Claims LLC would like to send you information about products and services of ours that we think you might like. If you have agreed to receive marketing, you may always opt out at a later date.

You have the right at any time to stop Injury Case Claims LLC from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please contact us at: [email protected]

Injury Case Claims LLC does not control what marketing appear to you through third-parties such as Facebook; you must reach out to Facebook directly to update your marketing preferences and can learn more about your Facebook marketing preferences here: https://www.facebook.com/about/basics/advertising

What are your data protection rights?

Injury Case Claims LLC would like to make sure you are fully aware of all your data protection rights. Your rights under GDPR include the following:

The right to access—You have the right to request Injury Case Claims LLC for copies of your personal data. We may charge you a small fee for this service.

The right to rectification—You have the right to request that Injury Case Claims LLC correct any information you believe is inaccurate. You also have the right to request Injury Case Claims LLC to complete information you believe is incomplete.

The right to erasure—You have the right to request that Injury Case Claims LLC erase your personal data, under certain conditions.

The right to restrict processing—You have the right to request that Injury Case Claims LLC restrict the processing of your personal data, under certain conditions.

The right to object to processing—You have the right to object to Injury Case Claims LLC’s processing of your personal data, under certain conditions.

The right to data portability—You have the right to request that Injury Case Claims LLC’s transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at: [email protected]

What are cookies?

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our website, we may collect information from you automatically through cookies or similar technology.

For further information, visit allaboutcookies.org.

How do we use cookies?

Injury Case Claims LLC uses cookies in a range of ways to improve your experience on our website, including:

  • Understanding how you use our website
  • Tracking repeat visitors, tracking which pages are visited, how much time is spent on a page and other website metrics such as page load speed.

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

  • Functionality—Injury Case Claims LLC uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could

include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.

  • Advertising—Injury Case Claims LLC uses these cookies to collect information about your

visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Injury Case Claims LLC sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Privacy policies of other websites

Injury Case Claims LLC’s website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

Injury Case Claims LLC keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on August 15th, 2020.

How to contact us

If you have any questions about Injury Case Claims LLC’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.at [email protected]

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that Injury Case Claims LLC has not addressed your concern(s) in a satisfactory manner, you may contact the Information Commissioner’s Office.

Google

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

We may use Google AdSense Advertising on our website(s).

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

  • Remarketing with Google AdSense
  • Google Display Network Impression Reporting
  • Demographics and Interests Reporting
  • DoubleClick Platform Integration

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics opt out Browser add on.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under 13.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify the users via in-site notification

  • Within 30 business days

We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions.
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM we agree to the following:

  • NOT use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at [email protected] and we will promptly remove you from ALL correspondence.

If there are any questions regarding this privacy policy, you may contact us using the information below.

Contact Us about privacy policy at:

[email protected]